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Archive for month: March, 2018

What’s your practice’s brand personality?

What’s your practice’s brand personality? Many marketers help define their brand by answering this question: If your company or product were a person, how would you describe him or her? Shy or outgoing? A perfectionist? Warm and thoughtful? People think of companies and products in human terms. By figuring out your practice personality, you can put a “face” on it with marketing graphics and words that are true to your nature and appealing to your market.

Friday Freebie: Watch Dr. Levin’s video, “The Importance of Branding,” by clicking here.

What’s your practice’s brand personality?

What’s your practice’s brand personality? Many marketers help define their brand by answering this question: If your company or product were a person, how would you describe him or her? Shy or outgoing? A perfectionist? Warm and thoughtful? People think of companies and products in human terms. By figuring out your practice personality, you can put a “face” on it with marketing graphics and words that are true to your nature and appealing to your market.

Friday Freebie: Watch Dr. Levin’s video, “The Importance of Branding,” by clicking here.

What’s your practice’s brand personality?

What’s your practice’s brand personality? Many marketers help define their brand by answering this question: If your company or product were a person, how would you describe him or her? Shy or outgoing? A perfectionist? Warm and thoughtful? People think of companies and products in human terms. By figuring out your practice personality, you can put a “face” on it with marketing graphics and words that are true to your nature and appealing to your market.

Friday Freebie: Watch Dr. Levin’s video, “The Importance of Branding,” by clicking here.

What’s your practice’s brand personality?

What’s your practice’s brand personality? Many marketers help define their brand by answering this question: If your company or product were a person, how would you describe him or her? Shy or outgoing? A perfectionist? Warm and thoughtful? People think of companies and products in human terms. By figuring out your practice personality, you can put a “face” on it with marketing graphics and words that are true to your nature and appealing to your market.

Friday Freebie: Watch Dr. Levin’s video, “The Importance of Branding,” by clicking here.

What’s your practice’s brand personality?

What’s your practice’s brand personality? Many marketers help define their brand by answering this question: If your company or product were a person, how would you describe him or her? Shy or outgoing? A perfectionist? Warm and thoughtful? People think of companies and products in human terms. By figuring out your practice personality, you can put a “face” on it with marketing graphics and words that are true to your nature and appealing to your market.

Friday Freebie: Watch Dr. Levin’s video, “The Importance of Branding,” by clicking here.

Use role-playing for training with scripts.

Use role-playing for training with scripts. Develop scripts that show surgical team members how to interact with patients, and then “act them out” during team meetings and training sessions. This role-playing technique works extremely well, teaching staff how to say the right things in a way that can actually be fun.

Additional Resource: Read an excerpt from Dr. Levin’s book, “7 Secrets to Communicating with Dental Patients,” by clicking here.

Use scripting to guide patients into your ideal schedule.

Use scripting to guide patients into your ideal schedule. Define your idea of a “perfect” daily schedule, then train the front desk coordinator to use scripts that will subtly direct patients into the openings that will match your scheduling ideal. Your days will be more productive and less stressful.

Additional Resource: Read an excerpt from Dr. Levin’s book, “7 Secrets to Communicating with Dental Patients,” by clicking here.

 

Communicate consistently with endo patients.

Communicate consistently with endo patients. Use scripts to keep all team members on the same page when talking with patients. It can be very frustrating for patients to hear conflicting answers to the same question. It makes your endo staff seem uninformed and uncoordinated—and undermines your efforts to provide exceptional customer service.

Additional Resource: Read an excerpt from Dr. Levin’s book, “7 Secrets to Communicating with Dental Patients,” by clicking here.

Scripting makes communication easier.

Scripting makes communication easier. The best way to feel confident when speaking to parents and patients is to use scripts as guidelines. Scripting enables team members to say the right things at the right times. By rehearsing and role-playing scripts with staff members, you’ll know what to say and how to say it––two key components of effective communication.

Additional Resource: Read an excerpt from Dr. Levin’s book, “7 Secrets to Communicating with Dental Patients,” by clicking here.

Go and get grab your copy now!