Help keep practice systems and technology up-to-date. Everyone on the endo team should be on the lookout for opportunities to upgrade protocols in order to enhance patient care, increase efficiency, reduce costs, and generate new revenue. The best suggestions for such improvements will usually come from team members… if they are encouraged.
Advice for the Front Desk Team – Give written notice that payment is due. It’s most cost-effective to collect what patients owe before they leave the office. If this is not possible, don’t just mention to departing patients that payment is due. Put it in writing. Then, if payment is not received, send out written notices. Written bills have more urgency, and this simple technique will increase the practice’s collection rate.
Keep your online presence current. Online marketing enables your practice to reach prospective patients cost-effectively and to keep existing practice-patient relationships healthy, but you must keep content fresh. A “dated” website will send a negative message, as will your social media presence if you fail to remain engaged and responsive.
Whitepaper Wednesday: Check out Dr. Levin’s whitepaper, “Wherever You Are Today, You Won’t Be There Tomorrow,” by clicking here. Save 25% with code TOD25.
Principles of Practice Leadership: Bring out your inner “coach.” Understand that the relationship between a leader and a follower will work best when it’s like that of a teacher and a student. Rather than just giving orders, give guidance. Work to bring out team members’ better qualities and help them develop new skills.
Strive for solutions in staff meetings. An ideal staff meeting can make all the difference in office morale. Keep in mind that the meeting is about identifying challenges and creating solutions. End meetings with upbeat comments like, “We have things handled… We’re hitting our targets… Nice work, everyone!”
Monitor all cash flow carefully. Effective financial management depends on knowing exactly where the practice’s money comes from and where it goes. Track all collections, purchases and expenses. Record how much the practice spends in each budget category every month, noting whether you’re on target. If not, figure out why and make the necessary corrections.
Consider supporting a charity. Most big companies today champion a cause in a very visible way. The National Football League, for example, promotes breast cancer awareness during the month of October. By supporting a charity, your practice creates greater awareness about a cause… engages parents, patients, referring practices and prospective patients in a worthy activity… and builds goodwill for the practice.
Be prepared to answer patients’ questions. If patients want to know more about the recommended procedure, take the time to inform and, if need be, reassure them. Anticipate questions, and use scripting to provide thsse right answers.
Don’t keep endo patients waiting. When non-emergency patients call, schedule them within seven days. The day they arrive, avoid making them wait too long to see the doctor. Waiting creates the wrong impression. It can lead patients to have second thoughts about where to get the care they need… and generate negative feedback to referring doctors.
Management Monday: Check out Dr. Levin’s whitepaper, “Dentist as CEO – Effective Scheduling & Practice Growth,” by clicking here. Save 25% with code TOD25.
Advice for the Endodontist – Develop a comprehensive staff training program. Based on individual, staff and practice needs, plan training activities that will enable team members to excel at building practice efficiency, increasing production and profitability and reducing stress. You’ll be able to delegate more, and your staff will take greater satisfaction in their work.