Manage patient expectations. Your endo patients will be happier with the care you provide if they know what to expect from treatment before it starts. Explain what will be done, why it’s appropriate, how much it will cost and what the outcome will be. This will not only minimize the chance of any surprise or disappointment but will also eliminate “fear of the unknown” that some patients experience.
Offer more value to your patients. In today’s post-recession economy, people want more value for their money. For your practice, this means providing excellent customer service, offering multiple payment options, including outside financing, and creating an outstanding experience for patients when they come to your office.
Additional Resource: Check out Dr. Levin’s whitepaper, “The Importance of Patient Satisfaction in the New Dental Economy,” by clicking here. Save 25% with code TOD25.
Set the pace. Whenever there are signs that the team is slowing down—taking too long to answer the phone, getting behind on the schedule, reacting late to negative social media posts—it’s time for the leader to become the pacesetter. Remind team members about the importance of responding quickly and staying on schedule… and also about the performance targets they’re expected to hit.
Recognize that using smartphones makes information vulnerable. Accessing the practice through a smartphone may be a very convenient way to handle some tasks when you’re away from the office, but there can be drawbacks. If a smartphone is lost or stolen, the wrong people may be able to access sensitive patient or financial information.
Training Tuesday: Watch Dr. Levin’s video, “Interpersonal Communications – Get Along With Everyone,” by clicking here.
Advice for the Endodontist – Don’t be afraid to make non-clinical mistakes. A no-risk leadership style is in itself a risky proposition. Consult with experts (CPA, lawyer, etc.) on major decisions and make minor decisions quickly. Doctors who are willing to innovate, take risks and learn from their mistakes have the potential for tremendous growth.
Implement documented systems. High-performance administrative systems with defined targets are critical to achieving production goals, reducing stress and laying the foundation for long-term success. By implementing documented systems earlier, the practice can benefit from them longer.
Keep your social media posts short. People are using smartphones for everything these days… including connections to their favorite social media sites. Even if there’s no character limit at the sites your practice is using, keep your posts short and to the point so they’ll stand out even on a tiny screen.
Become the endo experts for referring doctors. One of the most effective ways to market your practice is to provide valuable information to GPs and others who may refer patients to you for endo treatment. Send out regular emails updating them on all aspects of endodontics and your practice. Also, provide referring offices with fact sheets or other materials to help them explain endo treatment to their patients. You’ll get more referrals as a result.
Whitepaper Wednesday: Check out Dr. Levin’s whitepaper, “Referral Marketing, The Key to Growth for Specialty Practices,” by clicking here. Save 25% with code TOD25.
Make overhead control a team effort. Everyone on your endo team probably has a hand in spending practice money, so everyone can play a role in spending less. Unless you’ve trimmed overhead recently, you’ll be able to identify some budgetary “fat” that can be eliminated. The Levin Group target for endo practice overhead is 42%. Many of the cuts you come up with may be small, but it all adds up.
Training Tuesday: Watch Dr. Levin’s video, “Total Overhead Control – Why Is My Overhead Too High?,” by clicking here.
Be open to change. Since the Great Recession, endo practices have needed to find better ways of working, in both clinical and administrative areas. Rather than clinging to the way things were, take a positive approach to learning new skills and protocols. Your practice should provide training opportunities… and you should take full advantage of them.