Take inventory every six months. As part of your program to control overhead, pay attention to the supplies you have on hand. Many practices end up with supply closets full of materials they don’t really need… or run out of essentials because they had no idea of their inventory. Avoid overages, shortages and waste by counting inventory semi-annually.
Friday Freebie: Download Dr. Levin’s free whitepaper,“ Increasing Production with the Right Systems,” by clicking here.
Understand that small things count. Whether it’s minimizing waiting time, offering bottled water or providing Wi-Fi, go out of your way to make patients feel welcome and comfortable at your office. One way to set you and your practice apart is with those small, personal touches that people understand and appreciate. This type of customer service leads to more word-of-mouth referrals.
Additional Resource: Watch Dr. Levin’s video, “The New Patient Experience – How To Impress The New Patient,” by clicking here.
Advice for the Orthodontist – Empower your team. The ortho team is your best resource for reducing inefficiency and lowering stress. Encourage your team members to be proactive in examining practice systems. Everyone on the team will have valuable insights to contribute. Hold special staff meetings to review major systems such as scheduling, case presentation, and customer service.
Whitepaper Wednesday: Check out Dr. Levin’s whitepaper,“ Don’t Let Bottlenecks Slow Orthodontic Practice Growth,” by clicking here. Save 25% with code TOD25.
Don’t assume your practice can’t increase production. Does a fast runner think it’s impossible to run any faster and just accept the status quo? The answer is “no.” The best runners are those who search for new ways to improve performance. They don’t settle. Neither should your practice.
Training Tuesday: Watch Dr. Levin’s video, “The Danger of Low Production,” by clicking here.
Realize the power of scripting. Knowing what to say greatly enhances every interaction with patients. Use staff meetings to review and role-play training scripts. Scripts make everyone more confident answering patient questions and addressing concerns.
Management Monday: Check out Dr. Levin’s whitepaper,“The 9 Areas of Expertise: Scripting,” by clicking here. Save 25% with code TOD25.
Advice for the Treatment Coordinator – Answer questions and inspire confidence. Questions from parents and patients during ortho presentations are inevitable. Addressing their concerns thoroughly will create a positive impression of the orthodontist and the practice. Your openness and expertise will lead to greater parent confidence and trust. The end result will be increased ortho starts.
Friday Freebie: Read a free excerpt from Dr. Levin’s book, “Effective Training Scripts for Ortho Treatment Coordinators.” Go here and click on the “Read an Excerpt” button.
Identify and work toward common goals. In many ortho offices, staff members are not given sufficient exposure to the practice’s goals. Teams must insist that the orthodontist share information on a broad scale. For the staff to perform well, the doctor needs to communicate practice goals and information to all team members.
Additional Resource: Watch Dr. Levin’s video, “What’s Wrong With My Team (Nothing.),” by clicking here.
Advice for the Orthodontist – Design all treatment rooms to be uniform. The more similar treatment rooms are, the more efficiently you and your team can work as you move from room to room. Why? Your staff will know exactly where equipment is located. When people don’t have to adjust to different set-ups, they are able to work much more efficiently.
Whitepaper Wednesday: Check out Dr. Levin’s whitepaper,“Creating The Highly Efficient Ortho Practice,” by clicking here. Save 25% with code TOD25.
Update your practice website. Many people will judge your practice—at least initially—by your website. If it looks unsophisticated, functions poorly or contains obviously outdated information, it will create a bad impression and may turn away referrals and prospective patients. Hire a professional to upgrade your website’s appearance and functionality, and designate someone in the practice to keep updating and adding new content.
Training Tuesday: Watch Dr. Levin’s video, “The Importance of Branding,” by clicking here.
Good telephone skills matter. If front desk staff members sound bored or rushed on the phone, they are sending a message that they have priorities other than the caller. That should never happen. Remember, every call to your office must be recognized as a major opportunity to schedule new patients and increase production.
Management Monday: Check out Dr. Levin’s whitepaper,“ What Can Dental Practices Learn from the Ritz-Carlton?,” by clicking here. Save 25% with code TOD25.