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Archive for category: Ortho Tips

Advice for the Orthodontist – Evaluate mid-year progress.

Advice for the Orthodontist – Evaluate mid-year progress. Is your practice on target to reach its annual goals for production, referrals and starts? Do you know what’s working well and where improvements need to be made? For areas that are under-performing, implement countermeasures within the next two weeks.

Management Monday: Read a free excerpt from Dr. Levin’s book, “Building the $2 Million Ortho Practice,” by clicking here.

Advice for the Orthodontist – Respond decisively to conflict.

Advice for the Orthodontist – Respond decisively to conflict. Staff conflict creates stress and can destroy efficiency, so deal with it quickly. Rather than taking sides, focus on resolving differences… and make it clear that there will be serious consequences for anyone perpetuating conflict.

Need a Speaker for a Referral Event? Host a seminar by Dr. Roger P. Levin. Tip of the Day subscribers receive a substantial discount on his speaking fee. To learn more, go here or contact Seminar Events Manager Rebecca Luwisher today at 443-471-3202 or rluwisher@levingroup.com.

Project confidence and professionalism.

Project confidence and professionalism. Whatever your role in the practice, your manner will affect the mood for everyone there, including patients and parents. An ortho practice is a relatively small space, so it’s important to set aside personal issues and focus on cooperation and patient care.

Advice for the Treatment Coordinator (TC) – Close the case in a single consultation.

Advice for the Treatment Coordinator (TC) – Close the case in a single consultation. Parents are busier than ever and don’t want to visit an office multiple times. Often, they like the first practice they visit but do not have an opportunity to sign up that day because it’s not part of the practice’s system. You must take the initiative and ask if they’d like to begin treatment. Don’t give your competition a chance to win over your prospects.

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Publish content that is shareable.

Publish content that is shareable. Use social media to inform and entertain patients and parents, not just as an excuse to talk about your ortho practice. While a Tweet or a Facebook post can communicate important practice announcements, you should also share stories about oral health, nutrition and other subjects that parents and patients may find interesting.

If you answer the first call from parents of potential patients, establish rapport.

If you answer the first call from parents of potential patients, establish rapport. When parents call, make them feel that calling your practice was an excellent idea. This means that, in addition to gathering information from the parent, you must also provide information to the parent, which includes reassuring facts about the quality of the doctor, team and practice.

Management Monday: Read a free excerpt from Dr. Roger P. Levin’s book Essential Scripts for Patient Communication. Go here and click on the “Read an Excerpt” button.

Advice for the Orthodontist – Establish quality relationships with referring dentists.

Advice for the Orthodontist – Establish quality relationships with referring dentists. Developing strong relationships with referring GPs and pediatric dentists will drive ortho growth. Many ortho practices rely primarily on parent and patient referrals. Referring doctors represent an even greater source of referrals. Make it a priority to strengthen connections to referrers and reach out to new GPs and pediatric dentists.

Friday Freebie: Evaluate your practice’s effectiveness in the 9 Areas of Expertise, with the Practice Performance Matrix available here.

Thank parents and patients for arriving on time for their appointments.

Thank parents and patients for arriving on time for their appointments. Imagine a parent getting up early, dropping kids off at school, running errands and picking up their child from school to make a late-morning appointment… only to have their effort taken for granted. Whether by saying “Thanks,” noting that they’re 10 minutes early, or acknowledging it in some other way, the front desk team should let parents and adult patients know their punctuality has been noticed… and appreciated. It will make them feel good about your ortho practice.

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