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Archive for category: Ortho Tips

Advice for the Orthodontist – Develop a comprehensive budget.

Advice for the Orthodontist – Develop a comprehensive budget. As the practice leader, you need to track your overhead and production numbers. Remember, you are the CEO of your practice, so it is up to you to know how your practice is progressing toward its profitability goals. To create a viable budget, analyze past performance and evaluate how it relates to your practice’s potential.

Management Monday: Check out Dr. Levin’s whitepaper, “The Missing Systems™ — Reach Your True Production Potential And Achieve Continuous Growth,” by clicking here. Save 25% with code TOD25.

Showcase your practice’s technology.

Showcase your practice’s technology. When you purchase new technology to improve patient care, make a point of letting parents and patients know about it. This will reassure them about your commitment to achieving the best possible oral health outcomes and also strengthen the parent and patient relationships.

Friday Freebie: Watch Dr. Levin’s video, “Systems Implementation,” by clicking here.

Referral Marketing Strategy Tip: Pay Attention to Your “A” Doctors.

Referral Marketing Strategy Tip: Pay Attention to Your “A” Doctors. You have four types of referring doctors: A, B, C and D. A’s are your most important referring doctors and typically make up a larger percentage of referral revenue than the other three categories. Focus first on your A’s. Marketing coordinators should visit their office every four weeks, and the specialist should see them in some type of life situation every 6 to 8 weeks. The more time you spend with A doctors, the more loyal they become and the more referrals they will send. Don’t make the mistake of thinking that your A’s are forever. Without continual referral marketing you still have an opportunity to lose them. Never lose an A!

Would you like more referrals?

Then start a Dental Business Study Club for your practice.

 

Dental Business Study Clubs is THE NEWEST, MOST EFFECTIVE REFERRAL MARKETING STRATEGY AVAILABLE TODAY, and the one thing you can do to guarantee a successful specialty practice.  To learn more about how you can ramp up your referral marketing and create strong, long-term relationships with your referring GPs visit www.dbsclubs.com or call 833-327-2582.

Performance Target: Reduce overhead to 59% or less.

Performance Target: Reduce overhead to 59% or less. Every dollar saved on unnecessary expenses is a dollar gained in profit for the practice, so review spending carefully to identify “fat” that can be trimmed. The savings may seem small individually, but they’ll add up to significant additions to the practice’s bottom line.

Whitepaper Wednesday: Check out Dr. Levin’s whitepaper, “Dentist as CEO – Finance & Overhead Analysis,” by clicking here. Save 25% with code TOD25.

Referral Marketing Strategy Tip: Remember Birthdays.

Referral Marketing Strategy Tip: Remember Birthdays. Most specialists don’t even know the birthdays of their referring doctors. Always find out birthdays of referring doctors and reach out to them on their special day. Send a quick birthday text with a fun graphic, such as balloons or a cute puppy. Or, even better, take the time send over a little birthday treat like cake, candy or donuts with a really nice card. This will go a long way toward reinforcing how much you appreciate them.

Would you like more referrals?

Then start a Dental Business Study Club for your practice.

 Dental Business Study Clubs is THE NEWEST, MOST EFFECTIVE REFERRAL MARKETING STRATEGY AVAILABLE TODAY, and the one thing you can do to guarantee a successful specialty practice.  To learn more about how you can ramp up your referral marketing and create strong, long-term relationships with your referring GPs visit www.dbsclubs.com or call 833-327-2582.

Make treatment rooms uniform.

Make treatment rooms uniform. Time studies have shown that dental practices that set up their treatment rooms to be similar are able to work 1012% faster. As your growth strategies bring in more new patients and increase case acceptance, the time you save with uniform treatment rooms will yield higher production.

Management Monday: Check out Dr. Levin’s whitepaper, “The 3-Step Method For Accelerated Production Growth,” by clicking here. Save 25% with code TOD25.

Advice for the Marketing Coordinator – Make marketing a constant for your practice.

Advice for the Marketing CoordinatorMake marketing a constant for your practice. Haphazard marketing invariably generates inconsistent results, which lead to lower production and decreased profitability. To ensure the best marketing results, implement a range of ongoing marketing strategies and make sure you have something happening all the time, throughout the year.

Friday Freebie: Watch Dr. Levin’s video, “Internal Marketing – The Power of Free,” by clicking here.

Check Your Referral Marketing Activity Level.

Check Your Referral Marketing Activity Level. Many orthodontists start off with excellent referral marketing outreach. Then after a few years, they begin to lose time and motivation to carry out these activities. A practice can gradually move toward a plateau or may even decline if referral marketing is forgotten. If your referral marketing efforts have dipped it may be time to ramp up your networking, outreach, and contacts to referring doctors.

Would you like more referrals?

Then start a Dental Business Study Club for your practice.

 Dental Business Study Clubs is THE NEWEST, MOST EFFECTIVE REFERRAL MARKETING STRATEGY AVAILABLE TODAY, and the one thing you can do to guarantee a successful specialty practice.  To learn more about how you can ramp up your referral marketing and create strong, long-term relationships with your referring GPs visit www.dbsclubs.com or call 833-327-2582.

 

Reach out to lower level A & B referring doctors.

Reach out to lower level A & B referring doctors. You may only talk to A & B referring doctor out of necessity when discussing a patient or a case, however, you should contact them on a regular basis. Use a standard timeline and pattern for contacting A & B referring doctors so that you can maintain your relationships and have the opportunity to continually thank them for their referrals.

Would you like more referrals?

Then start a Dental Business Study Club for your practice.

Dental Business Study Clubs is THE NEWEST, MOST EFFECTIVE REFERRAL MARKETING STRATEGY AVAILABLE TODAY, and the one thing you can do to guarantee a successful specialty practice.  To learn more about how you can ramp up your referral marketing and create strong, long-term relationships with your referring GPs visit www.dbsclubs.com or call 833-327-2582.

Look for opportunities to provide superior customer service.

Look for opportunities to provide superior customer service. In today’s more competitive environment, you want your parents and patients to feel highly satisfied with the care they receive at your office. The goal is not to meet parent and patient expectations but to exceed them in every way possible. Learn to identify ways to please parents and patients so much they’d never dream of leaving your practice.

Management Monday: Check out Dr. Levin’s whitepaper, “Learn from Ritz Carlton,” by clicking here. Save 25% with code TOD25.

Go and get grab your copy now!