Principles of Practice Leadership: Bring out your inner “coach.” Understand that the relationship between a leader and a follower works best when it’s like that of a teacher and a student. Rather than just giving orders, give guidance. Focus on bringing out your team members’ better qualities and helping them develop new skills.
Management Monday: Check out Dr. Levin’s popular book, 100 Ways to Increase Your Pedo Practice Efficiency & Profitability, for other overhead-reduction ideas. Save 25% with code TOD25.
Advice for the Pediatric Dentist – Set clear expectations. To perform well, team members need to know what they are supposed to accomplish. Providing staff accurate job descriptions helps them fully understand what they will be held accountable for. If specific tasks need to be completed on a certain day, the dentist should convey that information to staff members during the morning meeting.
Friday Freebie: Evaluate your practice’s effectiveness in the 9 Areas of Expertise, with the Practice Performance Matrix™ available here.
Is it time to completely replace your scheduling system? This question may strike fear into the heart of many front desk coordinators, but an efficient, scientifically designed scheduling system will make everyone’s life easier. Instead of patching up an old system that’s clearly not functioning well, start from scratch and create one that works for your individual practice. Use the annual production target to determine monthly, weekly and daily numbers and build the schedule from there.
Additional Resource: Watch “Schedule for Production,” by clicking here.
Improve communication with scripting. Look at any successful pedo practice and you will see an office that communicates extremely well. Communication affects every aspect of the parent and patient experience, from the first phone call to the new patient consult to subsequent appointments. Use value-building scripts to improve the team’s verbal skills.
Additional Resource: Check out Dr. Levin’s book Essential Scripts for Patient Communication. Save 25% with code TOD25.
Answer calls by the third ring. Whenever the phone rings, it may be a parent of a prospective new patient. Regardless of how busy the practice may be, pick up the call quickly and be prepared… with scripting… to make an excellent first impression, build value, and get the relationship off to a great start.
Training Tuesday: Watch Dr. Levin’s video “Building Patient Loyalty” by clicking here.
Use multiple resources to promote your practice in the community. Your pedo practice should utilize various marketing outlets, including your website and social media, to create greater awareness about your services. Establish a presence on the appropriate social networks, contribute to your community newspaper, give presentations at schools and sponsor local sports teams.
Marketing Monday: Learn more about our marketing consulting program by clicking here.
Leave personal problems at home. Patients and their parents should never be able to tell that your day didn’t start off so well because you got caught in traffic. Nothing in your behavior should suggest that you are anxiously awaiting a phone call or email. Patients and parents should only see caring, upbeat professionalism from you. Handle personal issues outside of the office.
Dental Data: Read the latest findings from the 2017 Dental Economics–Levin Group Practice Survey by clicking here.
Do your part to make delegation work. Everyone on the practice team needs to understand the value of delegation and help make it work. The objective is to give responsibility for virtually all administrative duties to staff members. This enables the dentist to focus on doctor-only activities… increasing practice productivity.
Additional Resource: Read the article “Let Your Team Do What You Hired Them to Do” by clicking here.
Advice for the Marketing Coordinator – Diversify. Don’t rely on just a few strategies throughout the year. A greater variety of strategies—implemented consistently throughout the year—will appeal to a wider audience of referring doctors and parents, generating more word-of-mouth referrals and, ultimately, bringing in more new patients.
Whitepaper Wednesday: Download Dr. Levin’s free whitepaper “The 9 Areas of Expertise: Marketing” by clicking here.
Take advantage of in-office and offsite training opportunities. Whether it’s a lunch-and-learn, a dental conference, tradeshow or seminar, make the most of training opportunities when they occur. Anything you can do to develop your skills or learn new ones should be seriously considered.
Tuesday Training: Watch Dr. Levin’s video “Interpersonal Communication – Get Along with Everyone” by clicking here.