Advice for the Pediatric Dentist – Evaluate mid-year progress. Is your practice on target to reach its annual goals for production, referrals and collections? Do you know what’s working well and where improvements need to be made? For areas that are under-performing, implement countermeasures within the next two weeks.
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Advice for the Pediatric Dentist – Respond decisively to conflict. Staff conflict creates stress and can destroy efficiency, so deal with it quickly. Rather than taking sides, focus on resolving differences… and make it clear that there will be serious consequences for anyone perpetuating conflict.
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Project confidence and professionalism. Whatever your role in the practice, your manner will affect the mood for everyone there, including patients and parents. A pedo practice is a relatively small space, so it’s important to set aside personal issues and focus on cooperation and patient care.
Publish content that is shareable. Use social media to inform and entertain parents and patients, not just as an excuse to talk about your pedo practice. While a Tweet or a Facebook post can communicate important practice announcements, you should also share stories about oral health, nutrition and other subjects that parents and patients may find interesting.
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Advice for the Financial Coordinator – Review the accounts receivable process. To determine the effectiveness of your collections process, answer the following questions:
- Does your practice have a documented patient financial management system that is consistently followed?
- Have you been trained on all financial options and collection systems?
- Do you set time aside each week to work on collecting overdue accounts?
If you answered “no” to any of these questions, you have opportunities to improve how you handle accounts receivable.
If you answer the first call from parents of potential patients, establish rapport. When parents call, make them feel that calling your practice was an excellent idea. This means that, in addition to gathering information from the parent, you must also provide information to the parent, which includes reassuring facts about the quality of the doctor, team and practice.
Management Monday: Read a free excerpt from Dr. Roger P. Levin’s book Essential Scripts for Patient Communication. Go here and click on the “Read an Excerpt” button.
Advice for the Pediatric Dentists – Establish quality relationships with referring doctors. Developing strong relationships with referring GPs and pediatricians will drive growth. Many pedo practices rely primarily on parent referrals. Referring doctors also represent an important source of referrals. Make it a priority to strengthen connections to referrers and reach out to new GPs and pediatricians.
Friday Freebie: Evaluate your practice’s effectiveness in the 9 Areas of Expertise, with the Practice Performance Matrix™ available here.
Don’t let your cell phone activities disturb or distract you from patients and parents. Confine your use of cell phones to break times as much as possible. If there’s personal business you must attend to, do so out of sight—and out of earshot—to avoid making a bad impression on parents.
Keep track of inventory. What’s hiding in the practice’s supply closet? Needed materials? Or items the office stopped using 12 months ago? Practices should take inventory semi-annually. This will help the office maintain a steady stream of supplies, avoid overages and shortages, and have stronger control over expenses.
New Article: Check out “Get Ready for the Second Half of the Year” by clicking here.
Thank parents for arriving on time for their child’s appointment. Imagine a parent getting up early, dropping kids off at school, running errands and picking up their child from school to make a late-morning appointment… only to have their effort taken for granted. Whether by saying “Thanks,” noting that they’re 10 minutes early, or acknowledging it in some other way, the front desk team should let parents know their punctuality has been noticed… and appreciated. It will make them feel good about your pedo practice.