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Archive for category: Surgical Tips

Set an annual production goal.

Set an annual production goal. Based on our extensive consulting experience, Levin Group recommends an annual growth target of 18%. Unless you reach this level… by attracting more patients, increasing case acceptance rates and collecting 99% of what you’re owed… you risk getting trapped on a growth plateau.

Whitepaper Wednesday: Check out Dr. Levin’s whitepaper, “Dentist as CEO Series – Goal Setting —A Critical CEO Function (Implant),” by clicking here. Save 25% with code TOD25.

Referral Marketing Strategy Tip: Get ahead of potential problems.

Referral Marketing Strategy Tip: Get ahead of potential problems. You will occasionally have issues with referring doctors, but too many problems could mean the loss of a referring office. The best way to keep ahead of problems is to have a highly-skilled marketing coordinator who acts as a liaison to referring practices and continually asks if they are completely satisfied the service they are receiving. It’s then up to your practice to resolve any problems that you learn about in a positive way. In fact, this can actually strengthen your relationship. Remember, ignoring problems is a surefire way to lose a referral source.

Would you like more referrals?

Then start a Dental Business Study Club for your practice.

Dental Business Study Clubs is THE NEWEST, MOST EFFECTIVE REFERRAL MARKETING STRATEGY AVAILABLE TODAY, and the one thing you can do to guarantee a successful specialty practice.  To learn more about how you can ramp up your referral marketing and create strong, long-term relationships with your referring GPs visit www.dbsclubs.com or call 833-327-2582.

Advice for the Surgical Specialist – Develop a comprehensive budget.

Advice for the Surgical Specialist – Develop a comprehensive budget. As the practice leader, you need to track your overhead and production numbers. Remember, you are the CEO of your practice, so it is up to you to know how your practice is progressing toward its profitability goals. To create a viable budget, analyze past performance and evaluate how it relates to your practice’s potential.

Management Monday: Check out Dr. Levin’s whitepaper, “The Missing Systems™ — Reach Your True Production Potential And Achieve Continuous Growth,” by clicking here. Save 25% with code TOD25.

Help keep practice systems and technology up-to-date.

 Help keep practice systems and technology up-to-date. Everyone on the surgical team should be on the lookout for opportunities to upgrade protocols in order to enhance patient care, increase efficiency, reduce costs, and generate new revenue. The best suggestions for such improvements will usually come from team members… if they are encouraged.

Friday Freebie: Watch Dr. Levin’s video, “Systems Implementation,” by clicking here.

Referral Marketing Strategy Tip: Pay Attention to Your “A” Doctors.

Referral Marketing Strategy Tip: Pay Attention to Your “A” Doctors. You have four types of referring doctors: A, B, C and D. A’s are your most important referring doctors and typically make up a larger percentage of referral revenue than the other three categories. Focus first on your A’s. Marketing coordinators should visit their office every four weeks, and the specialist should see them in some type of life situation every 6 to 8 weeks. The more time you spend with A doctors, the more loyal they become and the more referrals they will send. Don’t make the mistake of thinking that your A’s are forever. Without continual referral marketing you still have an opportunity to lose them. Never lose an A!

Would you like more referrals?

Then start a Dental Business Study Club for your practice.

 

Dental Business Study Clubs is THE NEWEST, MOST EFFECTIVE REFERRAL MARKETING STRATEGY AVAILABLE TODAY, and the one thing you can do to guarantee a successful specialty practice.  To learn more about how you can ramp up your referral marketing and create strong, long-term relationships with your referring GPs visit www.dbsclubs.com or call 833-327-2582.

Performance Target: Reduce overhead to 59% or less.

Performance Target: Reduce overhead to 59% or less. Every dollar saved on unnecessary expenses is a dollar gained in profit for the practice, so review spending carefully to identify “fat” that can be trimmed. The savings may seem small individually, but they’ll add up to significant additions to the practice’s bottom line.

Whitepaper Wednesday: Check out Dr. Levin’s whitepaper, “Dentist as CEO – Finance & Overhead Analysis,” by clicking here. Save 25% with code TOD25.

Referral Marketing Strategy Tip: Remember Birthdays.

Referral Marketing Strategy Tip: Remember Birthdays. Most specialists don’t even know the birthdays of their referring doctors. Always find out birthdays of referring doctors and reach out to them on their special day. Send a quick birthday text with a fun graphic, such as balloons or a cute puppy. Or, even better, take the time send over a little birthday treat like cake, candy or donuts with a really nice card. This will go a long way toward reinforcing how much you appreciate them.

Would you like more referrals?

Then start a Dental Business Study Club for your practice.

 Dental Business Study Clubs is THE NEWEST, MOST EFFECTIVE REFERRAL MARKETING STRATEGY AVAILABLE TODAY, and the one thing you can do to guarantee a successful specialty practice.  To learn more about how you can ramp up your referral marketing and create strong, long-term relationships with your referring GPs visit www.dbsclubs.com or call 833-327-2582.

Make treatment rooms uniform.

Make treatment rooms uniform. Time studies have shown that dental practices that set up their treatment rooms to be similar are able to work 1012% faster. As your growth strategies bring in more new patients and increase case acceptance, the time you save with uniform treatment rooms will yield higher production.

Management Monday: Check out Dr. Levin’s whitepaper, “The 3-Step Method For Accelerated Production Growth,” by clicking here. Save 25% with code TOD25.

Advice for the Marketing Coordinator – Make marketing a constant for your practice.

Advice for the Marketing CoordinatorMake marketing a constant for your practice. Haphazard marketing invariably generates inconsistent results, which lead to lower production and decreased profitability. To ensure the best marketing results, implement a range of ongoing marketing strategies and make sure you have something happening all the time, throughout the year.

Friday Freebie: Watch Dr. Levin’s video, “Internal Marketing – The Power of Free,” by clicking here.

Check Your Referral Marketing Activity Level.

Check Your Referral Marketing Activity Level. Many specialists start off with excellent referral marketing outreach. Then after a few years, they begin to lose time and motivation to carry out these activities. A practice can gradually move toward a plateau or may even decline if referral marketing is forgotten. If your referral marketing efforts have dipped it may be time to ramp up your networking, outreach, and contacts to referring doctors.

Would you like more referrals?

Then start a Dental Business Study Club for your practice.

Dental Business Study Clubs is THE NEWEST, MOST EFFECTIVE REFERRAL MARKETING STRATEGY AVAILABLE TODAY, and the one thing you can do to guarantee a successful specialty practice.  To learn more about how you can ramp up your referral marketing and create strong, long-term relationships with your referring GPs visit www.dbsclubs.com or call 833-327-2582.

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