Take inventory every six months. As part of your program to control overhead, pay attention to the supplies you have on hand. Many practices end up with supply closets full of materials they don’t really need… or run out of essentials because they had no idea of their inventory. Avoid overages, shortages and waste by counting inventory semi-annually.
Friday Freebie: Download Dr. Levin’s free whitepaper,“ Increasing Production with the Right Systems,” by clicking here.
Understand that small things count. Whether it’s minimizing waiting time, offering bottled water or providing Wi-Fi, go out of your way to make patients feel welcome and comfortable at your office. One way to set you and your practice apart is with those small, personal touches that people understand and appreciate. This type of customer service leads to more word-of-mouth referrals.
Additional Resource: Watch Dr. Levin’s video, “The New Patient Experience – How To Impress The New Patient,” by clicking here.
Advice for the Surgical Specialist – Find your leadership style, and put it to good use. As practice leaders, doctors must develop leadership techniques that fit their personalities. Some can motivate their team by using the power of their personality, while others do best taking a more educational approach. Figure out what style suits you, then use it to inspire your team to help create a more successful practice.
Whitepaper Wednesday: Check out Dr. Levin’s whitepaper,“ Level IV Leadership,” by clicking here. Save 25% with code TOD25.
Don’t assume your practice can’t increase production. Does a fast runner think it’s impossible to run any faster and just accept the status quo? The answer is “no.” The best runners are those who search for new ways to improve performance. They don’t settle. Neither should your practice.
Training Tuesday: Watch Dr. Levin’s video, “The Danger of Low Production,” by clicking here.
Realize the power of scripting. Knowing what to say greatly enhances every interaction with patients. Use staff meetings to review and role-play training scripts. Scripts make everyone more confident answering patient questions and addressing concerns.
Management Monday: Check out Dr. Levin’s whitepaper,“The 9 Areas of Expertise: Scripting,” by clicking here. Save 25% with code TOD25.
Be prepared for questions and objections. If patients are going to spend time and money on recommended treatment, they will understandably want to know more about what you’re proposing. Anticipate questions and objections––prepare to address them enthusiastically and thoroughly. Many patients will have similar questions. Be ready with scripted answers to the most common inquiries.
Additional Resource: Check out Dr. Levin’s whitepaper,“The 9 Areas of Expertise: Case Acceptance,” by clicking here. Save 25% with code TOD25.
Advice for the Surgical Specialist – Design all treatment rooms to be uniform. The more similar treatment rooms are, the more efficiently you and your team can work as you move from room to room. Why? Your staff will know exactly where equipment is located. When people don’t have to adjust to different set-ups, they are able to work much more efficiently.
Whitepaper Wednesday: Check out Dr. Levin’s whitepaper,“CEO’s Make Decisions Quickly,” by clicking here. Save 25% with code TOD25.
Update your practice website. Many people will judge your practice—at least initially—by your website. If it looks unsophisticated, functions poorly or contains obviously outdated information, it will create a bad impression and may turn away referrals and prospective patients. Hire a professional to upgrade your website’s appearance and functionality, and designate someone in the practice to keep updating and adding new content.
Training Tuesday: Watch Dr. Levin’s video, “The Importance of Branding,” by clicking here.
Good telephone skills matter. If front desk staff members sound bored or rushed on the phone, they are sending a message that they have priorities other than the caller. That should never happen. Remember, every call to your office must be recognized as a major opportunity to schedule new patients and increase production.
Management Monday: Check out Dr. Levin’s whitepaper,“What Can Dental Practices Learn from the Ritz-Carlton?,” by clicking here. Save 25% with code TOD25.
Even the best practice may get an unfavorable social media review. The age-old advice to pause and take a deep breath before responding in confrontational situations certainly applies here. Aggressively challenging unfavorable comments makes the practice appear too defensive. The best way to address negative publicity is with positive publicity. Encouraging satisfied patients to post their comments in the right places can offset the rare negative comment.
Friday Freebie: Watch Dr. Levin’s video, “Feedback Loops,” by clicking here.