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What Are You Doing to WOW Your Staff Members?

What Are You Doing to WOW Your Staff Members?

It can be easy to take them for granted, especially if you’ve been working together for a while. But don’t make that mistake. Sure, there should be a comfort level, but you don’t want that to turn into complacency. Because if you as the practice owner are going through the motions, your team will likely do the same.

Staff members, no matter how long they’ve been with the practice, want to be inspired about what they do. Here are five ways to motivate your team and yourself

1. Be the Example

Your team is looking to you for cues on how to act while at work. If you talk badly about patients or display a negative attitude or regularly come in late, you’re telling your team by your actions they can do the same.

Being the example literally means being the example. Sit down and make a list of the five most important traits you would like to see in your team. Then display those traits every single day. Think of it as a self-improvement checklist. You may even want to rate yourself in each category at the end of the day. It’s a technique I’ve used to help myself improve in targeted areas.

2. Display a Positive Attitude at All Times

Admittedly, that’s not always easy. You could have a ton of stuff going on at home––a child having trouble at school, a parent in the hospital, marital issues, etc., but you’ve got to leave all that behind and put your best face forward.

Every morning find a way to get into a positive frame of mind––even if you have to fake it sometimes. A positive attitude is one of the most powerful ways to reach your own potential and motivate the people around you. People like consistent leaders and they love someone who displays positivity day in day out. They know they can count on it regardless of what’s happening in the rest of their lives.

3. Appreciate the Team for Doing Normal Things

In business and sports, people are often publicly rewarded for exceptional performance… the Most Valuable Player, Most Improved, Highest Scorer, etc.  In real life, leadership is about showing the team gratitude and appreciation for the things they routinely do every day. The more  recognition and compliments you give out, the more motivated people will be.

4. Demonstrate High Energy Every Day

Not everyone is a cheerleader or a rah-rah person. I’m not suggesting you should run around your practice like some over-caffeinated infomercial spokesperson, but I am suggesting that displaying energy is powerful. When you have high energy, it’s contagious. You can walk into most dental practices and feel the energy level––good or bad. People with high energy are more likable, more influential and more productive.

5. Have an Open Door Policy

Approachable leaders are powerful leaders. When team members feel they can talk to the doctor about anything, they are comfortable, looking to improve and often ask questions to enhance performance. When you are accessible to your team on a regular basis, they will appreciate it, admire you and want to perform better.

Conclusion

Even the best teams can underperform at times. Use these five techniques to keep your team focused and inspired!

 


Additional Resources

Read “3 Habits of Happy Dentists.

Check out Dr. Levin’s e-book “What Dentists Can Learn from Top CEOs.” Save 25% with code TOD25.

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Get Ready for the Second Half of the Year

Get Ready for the Second Half of the Year

This is a dangerous time for many practices. As we enter the second half of the year, there can be a tendency to relax a little, especially if your practice is ahead of last year’s pace. You want to keep any momentum you’ve built up going for the entire year. If your practice’s off to a slow start, now’s the time to make positive changes that will pay dividends later on.

Here are three strategies for ramping up growth in the next six months:

1. Make Referrals Rewarding for Patients, Too

Patients may know someone who needs a dentist, but making a referral isn’t on the top of their to-do list. But if you can make the referral process a little more fun for them, you’ll be surprised at the results. How do you do that? By incentivizing the process.

Here’s a quick rundown on how to set up a refer-a-friend program…

  • Any patient who makes a successful referral will be entered into a drawing to win a prize. Make it something worthwhile like a gift card for dinner at a nice restaurant.
  • If patients make more than one referral, then their name goes into “the hat” that many times, increasing their chances of winning.
  • Each month give away a different prize.
  • Place signs in high-traffic areas touting the program. Train your team to promote it during interactions with patients.
  • Take photos of all the winners and place those pictures in the reception area. Also, use social media to create awareness about the program.

2. Don’t Let Money Walk Out the Door

Practices are only collecting 91% of their production, according to the latest survey by the Levin Group Data Center. If you’re below 95%, making a few adjustments can lead to a big improvement in your bottom line. Train your team to ask for payment at the time of service, including co-payments. If this is the policy, verify that it’s being followed. If members of your front desk team are uncomfortable asking for payment, give them the training they need to perform at a higher level. In addition, the financial coordinator should contact all patients who owe the practice money. Levin Group recommends a 3–3–3 system of 3 phone calls, 3 emails and 3 letters over 9 weeks. Using this system, our clients have recouped significant amounts of revenue they once thought uncollectible.

3. Give Your Patients One More Thing to Smile About

People at any age want to look their best. Most practices aren’t doing enough to create awareness about their cosmetic services. Have you ever had regular patients come in with a brand-new cosmetically enhanced smile… that they got from another dentist? If so, you’re not alone. I’ve heard similar stories from many other dentists. If you’re not actively letting patients know about what cosmetic treatments you offer, you’re basically telling them to go elsewhere.

Conclusion

Owning a practice is like running a marathon, not a sprint. There are plenty of mile markers along the way, but you don’t cross the finish line until the end of the year. Use these three strategies to build on your success and to grow your practice even more in the next six months.


Additional Resource

Need more patients? Learn more about our marketing consulting program by clicking here.

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Put the Fun Back in Your Practice

Put the Fun Back in Your Practice

Running a dental practice is more complex than ever before. As a practice owner, you have a lot on your plate––caring for patients, leading the team, managing the practice, updating your clinical skills and knowledge, working with other doctors, etc.

The business side of dentistry has grown more competitive and more complex. As a result, 27% of dentists are experiencing high or extremely stress, according to the latest Dental Economics / Levin Group Annual Survey.

There should be an element of fun to what you do. After all, this is your chosen profession. Here are 4 things to add more fun to your practice:

1. Celebrate summer

Host a backyard BBQ or picnic for your team. Camaraderie is extremely important, especially when you work in a small business. It’s good to get together with co-workers and put the job aside for a few hours.

2. Let’s do lunch

Grab a quick bite with a team member once a week. We can spend years working with people and know very little about them. Over the summer, try to have lunch with everybody on your team. View it as an opportunity for you to learn a little more about your staff and for them to do the same.

3. Shut it down early

Close early one Friday a month. Your team works hard all year long. Summer can be especially hectic at times. Closing early one Friday a month gives everyone on the team a chance to start the weekend early. Shaving a few hours off the day puts everybody in a good mood.

4. Take a vacation

I’ve met too many dentists who haven’t taken a vacation in years. This is absolutely crazy to me. You need time away from your practice, so you can renew and re-energize. When you don’t take a vacation for years, every day becomes a grind. To enjoy what you do, you have to step away from it occasionally.

Conclusion

These are just four suggestions off the top of my head. I’m sure you and your team can brainstorm a dozen more easily. As Mark Twain once said, “The secret of success is making your vocation a vacation.” Adding a little more fun to your practice is a good way to start.


Additional Resource

Read a free excerpt from Dr. Levin’s popular book, Get a Life and Keep It, by clicking here. Look for the “Read an Excerpt” button.

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