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Small Steps, Big Changes

Small Steps, Big Changes

Many of us say we’d like to improve our personal habits but never really get started. That’s because, when we think about the big changes we’ll have to make, it stops us dead in our tracks.

There is, however, a way around this roadblock to self-improvement. All you have to do is pick one thing. What you pick must be (a) possible, (b) a step in the right direction and, most important, (c) so easy you’ll actually be able to accomplish it.

Look at it this way… if you’re out of shape, you can’t transform yourself into a triathlete overnight. But you can start walking fast or jogging for 20 minutes a day and keep doing it for 90 days until it becomes a habit. Then increase it to 30 minutes a day for 90 days. Then 30 minutes running for 90 days. And so on. Sure, you’ll be progressing slowly… but it beats doing nothing at all, doesn’t it?

Whether you’re talking about increasing your stamina, getting more sleep, improving your diet, learning to meditate—any of those life-enhancing improvements you’ve been meaning to get around to—don’t try to suddenly go from zero to hero. Pick one do-able thing, spend a few months making it a part of your life, then move on to the next, and the next, and the next. Just think of how much you’ll change in five years.

Additional Resource

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Three Reasons to Host Referral Events

Three Reasons to Host Referral Events

One of the best referral marketing strategies is to host an annual educational seminar for referring doctors and/or staff. The day of the seminar represents an opportunity to build relationships and provide valuable information… all during a memorable and enjoyable event. We also teach host practices how to follow up after the seminar to further enhance referral relationships.

The top three reasons to host a referral marketing seminar are:

  1. A referral marketing seminar has real value. With the right speakers and topics, it provides immediate practical takeaways that can improve their practice. This creates strong bonds with referring offices.
  2. Referring doctors see it as positive “payback.” The referral process can feel like a one-way street, benefitting only the specialty office. An educational outreach event shows how much you appreciate their trust, by giving them something powerful in return.
  3. A referral marketing seminar is a wonderful way to say thank you. If a specialty practice wants to increase referrals, it needs to show appreciation… and a referral marketing seminar is one of the most powerful ways to do that. It also showcases the specialty practice for an entire day, enabling the doctor and staff to say “thank you” over and over again.

Educational seminars for referrers belong in every specialty practice’s marketing plan because it takes advantage of dentists’ respect for continuing education and has a direct impact on referral relationships.

Additional Resource

Need a Speaker for Your Next Event? Arrange for Dr. Levin to present a seminar to your referring doctors. A leading expert in practice management and marketing, he’s also one of the most dynamic speakers in dentistry. For details, click here or contact our Seminar Events Manager Rebecca Luwisher at rluwisher@levingroup.com or 443-471-3202.

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