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The Power of Power Words

The Power of Power Words

Everyone learns to talk at an early age. Somehow we think this means we are all excellent speakers. Unfortunately, most of us are just adequate communicators. For dental practices, this is a challenge… because successful interactions with patients depend on clear, effective and positive communication.

Without superior verbal skills, staff members (and dentists) will find it difficult motivating patients to accept treatment, pay bills on time, and refer friends.

For 32 years, Levin Group has educated dentists on the importance of scripting. One key component of effective scripts is something we call power words. When used properly, they create energy. Why is that important? Because energy creates trust. People with high energy are more attractive to others, their energy is contagious, and what they recommend is acted on.

Can You Feel the Power?

What are some power words? Wonderful, excellent, terrific, fantastic, unbelievable, outstanding, delighted are all examples. What’s the most powerful power word? If you guessed power, you would be wrong. The answer is love.

Not love in a romantic sense, but rather from a viewpoint of appreciation. Let’s look at some examples of what I mean…You’ll love the way your new smile looks… You’ll love meeting our dentist and team… You’ll love our new extended hoursYou’ll love meeting our new hygienist.

Don’t believe me. Try adding a few of these phrases to your interactions with patients and see what happens. You’ll love the results. Sorry, couldn’t help myself there.

Power words are a life-changing concept that will attract other people to you and create far better results. As one dentist said recently, “I’m using power words in every aspect of my life, and it amazes me how much nicer people have become.”


Additional Resource

Read a free excerpt from Dr. Roger P. Levin’s book Essential Scripts for Patient Communication. Go here and click on the “Read an Excerpt” button.

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