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Sell the practice.

Sell the practice. Every pedo practice needs a brief script to begin the marketing process with parents of potential patients. Summarize the aspects of your practice that differentiate you from your competitors. Make sure that everyone on the team is comfortable repeating the script over the phone and face-to-face with parents of prospective patients.

Additional Resource: Watch Dr. Levin’s video, “Value Creation Scripting,” by clicking here.

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