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Use scripts to add value to conversations.

Use scripts to add value to conversations. Include power words and benefit statements in scripts to create more value during parent and patient interactions. Power words—like great, terrific, wonderful and outstanding—generate a positive attitude, and demonstrate an intention to be helpful. Benefit statements focus on why parents should be motivated to follow recommendations.

Friday Freebie: Watch Dr. Levin’s video, “Value Creation Scripting” by clicking here.

 

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