Major league sports is big business. Look at the NFL… a $14 billion-a-year operation with intense fans who keep it growing every year. How do teams manage to reach such high levels of success?
First, they run continual marketing campaigns to sell tickets. They start long before the season begins and create a groundswell of interest. Some fans spend decades on waiting lists in the hope that seats will become available.
Second, major leagues create excitement and enthusiasm among fans. When I met the head of ticket sales for the Baltimore Ravens, I asked him why people (including me) still go to games when they can stay at home and watch comfortably on a big flat screen. He said that it’s all about energy. Part of his job is to ensure that there’s a level of energy at the stadium that makes fans want to be there rather than at home.
Here are the lessons for your practice. First, have excellent, ongoing internal marketing strategies to increase patient referrals and keep new patients coming to your practice. And, second, make sure you and your team have positive attitudes so that, every time patients come in, they experience incredible energy, enthusiasm and excitement.
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