Do you remember the origin of Lexus?
It was originally promoted as an advanced Toyota, and few people believed it would be able to break into the luxury car market. But there were three things that Lexus did that made it a powerful player:
First, it was an incredible car. Despite the price tag on many expensive cars at that time, they didn’t always operate properly. Just Google “Audi electronic problems” and you’ll see what I mean.
Second, Lexus introduced incredible customer service. Their dealers were the first to provide loaner cars during repairs, vehicle pick-up when necessary and rapid service response.
Third, they made their customers feel special.
Dental patients want more value than ever for the money they’re spending. They have no idea how to judge the dentistry in clinical terms, so they judge it on the basis of customer service. The truth is that most dental teams don’t yet understand that the way to provide incredible service to patients is with a step-by-step business system… not just a set of personalities.
Follow the Lexus method and your practice production will accelerate like a well-tuned luxury car.
For a better idea of how to drive practice growth with exceptional customer service, read Dr. Levin’s whitepaper, “Stage III Customer Service.”To download it for free, click here and enter the code LEXUS16 at checkout.
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