The post-recession ITC is very different from the pre-recession one. The new ITC works to achieve targets and follows clear methods that motivate 90% of referred patients to accept treatment. ITCs who are still operating as they did in the past will find their close rates declining steadily. They need well-honed sales capabilities so they can close the deal when patients visit the office. By trainingâ€”or retrainingâ€”your ITC, you can put your practice on the path to post-recession growth.