The New Levin Group Orthodontic Referral Marketing Program has 8 steps.
FIRST – we analyze the data. Referral Marketing is a science. As such we need to examine and understand the last three years of practice financial numbers, referral activity and referral strategies – the Key Performance Indicators that reflect your “referral marketing health.”
SECOND – we have a one-hour interview with the Doctor and Marketing Coordinator (if you have one). Referral Marketing is managed by people, not machines. We need to understand what’s been done and in what combination and order. What is the level of marketing momentum? Does the practice have innovative and effective referral marketing strategies?
THIRD – we go to work. Referral Marketing requires that you cover every base. Levin Group designs your marketing strategies for every category critical to success. Some focus on education. Some focus on relationship-building. Some focus on general outreach and communication. Some focus on branding and messaging. Some focus on providing value for referring doctors. Some focus on motivating the referring doctor’s team. They all focus on increasing your referrals!
FOURTH – we create an annual marketing calendar that becomes the guidebook of what is to be done in the marketing plan. It can be changed or modified, but it’s how we know if we are implementing the right strategies at the right time. It’s the plan. Without an annual marketing calendar most referral marketing programs will flame out and fail.
FIFTH – we directly train the Marketing Coordinator to implement the specific strategies that are on the marketing calendar. We will guide the marketing coordinator every step of the way as she becomes fully trained in the New Levin Group Orthodontic Referral Marketing Program and increases her expertise in referral marketing. She will become your long-term expert. We train the marketing coordinator to become a true liaison and relationship coordinator between the practices.
SIXTH – we teach your team 5 Star Customer Service. It includes powerful content from companies like Disney, Nordstrom and Ritz-Carlton. They are the best and you want to be the best. WHY? Because it will increase your referrals.
SEVENTH – we track regularly to determine progress and results. We believe data is the only truth and the only way to really understand the impact your program. Key Performance Indicators are essential to know what is working and what is not working and what to change. What gets measured, gets done.
EIGHTH – we speak to the doctor monthly to review Key Marketing Performance Indicators and provide updates on the progress of the referral marketing program. This is also a time to answer doctor questions and engage in feedback. We do this because WE CARE.
Can you handle all this? Is it too much?
If all this sounds overwhelming, don’t worry, it’s not. We will guide you every step of the way. You will have a consultant that will work with your marketing coordinator. If you don’t have one, no problem, we will advise you how to hire one and put one in place part time, and then guide them through the program. We will measure progress, implementation and results.
This new program is one of the best investments you’ll ever make. When you increase referrals you will get a better return on investment than any stock you will ever buy. Your practice is still the best investment you will ever make and you’ve put so much into it you deserve a significant return.
There’s an old saying that “if you keep doing what you’ve always done, you’ll keep getting what you always got.” Unfortunately, that is not true anymore either. The new saying is “if you keep doing what you’ve always done, you will get less than you have always gotten.” The first rule of referral marketing – if referrals are not where you want them, or you want more than you have, then do something differently.
We look forward to the opportunity of helping you increase your referrals. If you would like to have a 30-minute conference about your practice situation and how this program can make a difference, we would be delighted to talk to you. Please call Angela Pickett at 888-973-0000. Her extension is 711. Or, leave us a note below and we will contact you quickly to schedule your free 30-minute Practice Assessment Phone Conference.