Prepare your specialty practice to come back stronger than ever.
For all these years your referring doctors have supported you, now it’s your turn to support them.
Dr. Roger Levin and the Levin Group Consultants have developed Referral Marketing PLUS™, a powerful referral marketing program for specialists that includes the new and innovative Referring Doctor Success Module™ for your referring doctors. Ensure your practice success by providing your GPs the path to a faster, better and deeper recovery, which leads to increased referrals to you.
Now is the time to innovate and approach your marketing in a new way. One that goes beyond building strong relationships but also provides your referring doctors the business tools they need to recover from this crisis and restore their growth. When you do this, they will view you in an entirely new light – as the source of their practice recovery. And they will always remember your commitment to them!
Referral Marketing PLUS™ now includes an amazing new module that provides specific and detailed practice management and practice building strategies for you to deliver to your referring doctors. This is in addition to all the cutting-edge, relationship-building strategies that are the hallmark of our program. And Levin Group provides it all, including the training your marketing coordinator will need to implement it.
Why Referral Marketing is Essential to the Future of Your Specialty Practice
You live and die on referrals. That is the #1 business rule for all dental specialists. Levin Group pioneered the concept of referral-based marketing in the dental profession.
Building on the success of our industry-leading Referral Marketing Consulting Program, and in response to the unprecedented changes taking place because of COVID-19, we developed and added yet another level of highly effective specialized programming to help your referring doctors to recover from the COVID-19 crisis.
And we position you as the source of that programming. Your best customers will recognize that you are fully committed to their survival and success.
Great companies know that if they make their customers more successful they will be more successful- and referring doctors are your customers!
What have you done to give back to referring doctors? One delivery? One seminar? One study club? Those are nice but they will no longer be enough. They count, but now you must raise your game. If you do, you will attract more referrals and new referral sources.
Levin Group’s approach to referral marketing has already helped over 7,000 specialty practices since 1985 and in this NEW program based on the Referral Recovery Pyramid, one of our expert Levin Group Consultants will guide you step by step through every stage.
What is the Referral Recovery Pyramid and How Does it Increase Referrals?
The Referral Recovery Pyramid is the easiest way to understand the future of referral marketing for specialists. We are now entering a new era of referral marketing. The COVID-19 crisis will shift referral patterns and referrals in unprecedented ways.
The foundation of referral marketing has always been Recognition. Recognition does not simply mean your referring doctors are aware of you, it requires a meaningful level of engagement. A lunch, or a handshake at a study club meeting or maybe an invite to your annual party are all “good starts”, but in Referral Marketing PLUS™ your consultant will guide your practice to develop high brand awareness, strong name recognition and deep market exposure for your practice. It is essential that this foundation be strong and solid to support the next two levels of the pyramid and reach the highest levels of referrals.
The next tier of the pyramid is Relationship. For the last 36 years Levin Group has worked with over 7,000 specialty practices to help them build strong relationships with referring doctors. Once true relationships are built, the referral faucet will open. In your Referral Marketing PLUS™ program your practice will be trained to implement the most effective relationship-building strategies ever made available to dental specialists. Your GPs will not only recognize your practice, but they will count you as a friend and trusted colleague.
Prior to COVID-19, relationship-building was the most effective method of developing a GP-to-Specialist referral pipeline and practices flourished. Levin Group identified that specialty practices will now require a higher level of engagement with their referring doctors – one that demands they support their recovery and help them keep their business on-track for the foreseeable future.
The top and new tier of the Referral Recovery Pyramid is Referring Doctor Success. Referring Doctor Success requires a new philosophy. It literally means viewing your referring doctors as your customers. And the level at which you support your primary customers will have a direct impact on your own level of success.
Specialty practices that will be successful in the post-COVID-19 era will be the ones that implement a referral marketing campaign that includes Recognition, Relationship and now, Referring Doctor Success.
Read on to learn how Referral Marketing PLUS™ provides all three levels of the Referral Recovery Pyramid (including the newest, most critical level) and activates the growth trajectories of production and referrals for your specialty practice.
Here’s How it Works:
The “Top Line”
- A dedicated consultant will develop your marketing plan, support the marketing implementation, train your Marketing Coordinator and keep you up-to-speed with all progress.
- A fully customized referral marketing action plan with all marketing strategies, graphics and writing (including the Referring Doctor Success Module™) selected specifically for you by your consultant.
A Dedicated Consultant and a Comprehensive Referral Marketing Plan
Marketing your practice requires both traditional relationship-building as well as online strategies. Your consultant, assigned specifically to you, will design a consulting program that has the right mix of in-office, web and social media marketing for your practice. We train you and your team to turn your practice into a marketing powerhouse. We give you the strategies—along with the scripting and the marketing collateral—to gain more referrals, grow your practice and increase your income. As our marketing client, you receive a wide variety of powerful strategies, tools and creative collateral that will strengthen current referral relationships and win over new referral sources.
Weekly Consulting Sessions
Your consultant will be working directly with your practice every week to develop and support your program. Your dedicated expert will work with your Marketing Coordinator to deliver detailed and specific guidance to carry out the program, while keeping you fully informed on the Marketing Coordinator’s progress and the status of program implementation.
Marketing Coordinator Training Manual
Your Marketing Coordinator will receive full documentation on her job requirements with clear guidance for being successful in her role as your “Practice Ambassador”.
The New Referring Doctor Success Module™
Every two weeks, we provide you with a “ready-to-deliver” packet of tools, scripts and checklists for your Marketing Coordinator so send to each of your most important business relationships. The content of these packets is designed to dramatically upgrade the key business systems of your referring doctors including: Scheduling, Reactivating Patients, Managing Overhead and Expenses, Internal Marketing, Team Development, Customer Service, The New Patient Experience and Case Acceptance. These have been designed by Levin Group as easy-to-understand-and-implement, high value strategies that have been proven effective in practices throughout the country. You will be sending an “upgrade-in-a-box” to every referring practice, for one of their key business systems, every two weeks as a gift from you. They will look forward to receiving this valuable information from you every two weeks!
Live Monthly Webinar for Your Referral Base
You will also be entitled to invite your entire referral base to a live interactive webinar with Dr. Roger Levin held every month and recorded for distribution to anyone unable to attend. Each session will include a timely and pertinent presentation by one of dentistry’s premier practice management experts with ample time for participants to question Dr. Levin on any topic related to the business of dentistry.
Expert Professional Graphics and Writing
For the marketing strategies that require graphic design and writing, your consultant will direct our creative team to generate high-quality, professional marketing collateral that will reflect your practice and powerfully represent it to your referring practices.
4 Areas Of The Levin Group Referral Marketing Program
You’ll receive our proven and effective relationship-building strategies, and also get the NEW Referring Doctor Success Module™ to provide to your referring doctors.
Whether your Marketing Coordinator is experienced or brand new we will help her to master every strategy in the program including the NEW Referring Doctor Success Module™.
We guarantee that we will train your Marketing Coordinator to execute each strategy at the exact right time and in the exact right way to increase referrals to your practice.
You’ll have a far easier and faster recovery when your referring doctors are empowered to drive more revenue into your specialty practice.
Who Is the Force Behind Referral Marketing PLUS™?
Roger P. Levin, DDS, is the founder and CEO of Levin Group and a third-generation dentist. He founded Levin Group with the goal of creating the most advanced dental consulting firm designed to bring the reality of the business world into dentistry. The company’s headquarters are in Owings Mills, Maryland, as well as a European affiliate office in Marseille, France.
One of the most sought-after speakers in dentistry today, Dr. Levin frequently lectures at major dental meetings. The author of 68 books and more than 4,300 articles, he is a regular contributor to JADA, Dental Economics, Inside Dentistry and other industry publications.
He has been interviewed by The Wall Street Journal, The New York Times and Time magazine. He also serves on the advisory board of key professional organizations and dental corporations worldwide. Throughout his career, Dr. Levin has received numerous honors and awards. For 16 consecutive years, he has been named one of the “Leaders in Dental Consulting” by Dentistry Today. For the second time he was recently honored to be named one of the “32 Most Influential People in Dentistry” by Incisal Edge magazine.
What You’ll Accomplish During the Program
Together with your Marketing Coordinator and expert Levin Group Consultant you will reach new milestones in generating referrals to your practice.
Drive your brand and brand promise
Clarify and drive your brand so that referring doctors know and respect you.
Set great goals and work to achieve them
Know where you are, where you are going and how you are going to get there.
Design the marketing strategies
We set up the annual marketing program and guide you to implement effectively, providing everything you need to get accomplish the plan.
Communicate, Communicate , Communicate
Offer high value communication that is appreciated by your referring doctor– not viewed by them as a waste of time.
Referrals drive revenue and revenue creates cash. You will accumulate cash to protect your future.
Who Should Enroll in Referral Marketing Plus?
Specialists who don’t just want to survive but build and maintain successful practices with a steady flow of referrals.
…Who are looking to be a consistent marketing leader in their area so they can grow despite the after-effects of COVID-19
…Who want to connect and reconnect with referral sources and potential new referral sources
…Who have the motivation to implement leading-edge referral marketing strategies and the new Referring Doctor Success Module™
…Who want outside expertise, so they don’t have to do it all themselves
…Who love moving forward when others are in a holding pattern
And Why Does it Work So Well?
Our unique approach guarantees that the program will be implemented. We help you break through your “plateaus” so you can grow and increase referrals. By working with an expert consultant, you will have less stress, less drama and more success.
After 36 years as the leader in referral marketing consulting we understand how to make it easy, effortless and enjoyable and have packaged all that in Referral Marketing PLUS™.
Here’s what clients are saying aboutReferral Marketing Plus™ from Levin Group.