Everything seems to be getting more complicated these days. I’m reminded of some of the advice I gave dentists in my book, 43 New Rules for Increasing Practice Production. Here’s an excerpt:
Rule #32 – Simplicity is Key
One of the key principles taught by Chris Zook, author and leading business strategist, is that businesses get in trouble because they gradually become more complicated and bureaucratic. Zook talks extensively about the importance of simplicity and repeatability. I have observed thousands of dental practices that ran well when they were smaller but became chaotic and stressful as they grew.
One of the major reasons for this is that they did not have the right step-by-step systems in place. As I have often said, systems must be up-to-date and documented. In addition, systems must be simple, so they can easily be used correctly. Dentistry keeps getting more and more complicated, with new materials, procedures and technologies emerging continuously—all the more reason to implement systems that simplify practice management.
As you work to grow your practice in 2016, keep your systems in mind. Are they helping or hurting you? If they’re impeding rather than supporting growth, it’s time to replace them.