Great customer service sets your practice apart from the competition. It motivates patients to keep coming back and it gets them to recommend your practice to people they know.
Here are three things you and your team should be doing:
1) Maintain a positive attitude.
Attitude is everything. It’s how you approach what you do. Don’t fall into the complacency trap of it’s just another day or it’s just another patient. Things won’t always go as planned, but if you can respond positively to challenges, you can get through the toughest of days much more easily.
2) Go the extra mile for all patients.
Most patients would rather be somewhere other than a dental practice. But they have chosen to come to your practice, so you and your team need to treat them like VIPs. That means smiling, extending a warm welcome and making them feel special.
3) Put the care back into oral health care.
You’re treating people––not just their teeth and gums. Put an emphasis on caring and compassion. Many people are nervous about visiting the dentist. Even long-term patients may feel anxious if they have treatment scheduled for something other than hygiene. Do everything you can to put patients at ease. They’ll appreciate it.
For more on this subject, check out Dr. Levin’s whitepaper “What Practices Can Learn from the Ritz-Carlton.”
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