What do dentistry and Olympic competition have in common? There are many analogies to the business world in all sports, where winning depends on training, practice, competitiveness, discipline and a long list of other factors. But three qualities displayed by Olympic champions are especially relevant to dentists who want to improve their practices:
- Self-discipline – Athletes understand that self-discipline is critical. Just as they have to find a way to be “on” for every competition, dentists must also be at the top of their game every day. In addition to providing excellent clinical care, doctors must lead their team well, inspiring members of their staff by displaying a positive attitude, setting the example, and recognizing people for a job well done.
- Continual learning – The world’s best athletes learn something new every day, about themselves, the competition, their sport… all the factors that can make the difference between winning and losing. Similarly, all dentists understand the value of continuing education for clinical care… and the very best also know they need to keep learning how to be better managers and leaders.
- Consistency – Knowing that falling behind by the smallest amount can turn gold into silver, athletes work hard to perform at a consistently high level all the time. Dentists need to do the same thing. The difference is that athletes only have to perform occasionally when competing and dentists have to perform four or more days every week. Consistency in values, character, messaging… the doctor’s personal brand… to the team is critical. Each doctor should determine what it is they want to project to patients and staff and make sure it comes across all day, every day.
Additional Resource
Flat production… staff issues… ineffective marketing… For stories about how dentists like you overcame these and other challenges by working with Levin Group consultants, click here.
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