One of the best referral marketing strategies is to host an annual educational seminar for referring doctors and/or staff. The day of the seminar represents an opportunity to build relationships and provide valuable information… all during a memorable and enjoyable event. We also teach host practices how to follow up after the seminar to further enhance referral relationships.
The top three reasons to host a referral marketing seminar are:
- A referral marketing seminar has real value. With the right speakers and topics, it provides immediate practical takeaways that can improve their practice. This creates strong bonds with referring offices.
- Referring doctors see it as positive “payback.” The referral process can feel like a one-way street, benefitting only the specialty office. An educational outreach event shows how much you appreciate their trust, by giving them something powerful in return.
- A referral marketing seminar is a wonderful way to say thank you. If a specialty practice wants to increase referrals, it needs to show appreciation… and a referral marketing seminar is one of the most powerful ways to do that. It also showcases the specialty practice for an entire day, enabling the doctor and staff to say “thank you” over and over again.
Educational seminars for referrers belong in every specialty practice’s marketing plan because it takes advantage of dentists’ respect for continuing education and has a direct impact on referral relationships.
Need a Speaker for Your Next Event? Arrange for Dr. Levin to present a seminar to your referring doctors. A leading expert in practice management and marketing, he’s also one of the most dynamic speakers in dentistry. For details, click here or contact our Seminar Events Manager Rebecca Luwisher at firstname.lastname@example.org or 443-471-3202.
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