Levin Group research has found that plateaus are a natural part of an orthodontic practice’s growth cycle. Whether they are caused by an unsophisticated internal marketing program, the aging of referring doctors, or complacency, they should only be temporary stops on a way to reaching a practice’s true production potential. Dr. Roger P. Levin takes a look at The Orthodontic Practice Career Cycle™—a revealing exercise for many orthodontists to see where they are in their careers.