CEOs manage and lead by taking risks. You canâ€™t run a Fortune 500 company by sitting back and resting on your laurels. You have to always be looking for ways to innovateâ€”what can be improved? What can be done faster or less expensively? What new service or product can be introduced that will generate new revenue? Dentists have to be thinking along the same lines. How can I make the practice better? What services will patients want in the next year or five years? How can I ensure my practice will continue to grow?