The Great Recession and its uninspiring recovery have rewritten the rules for dentistry. Never before has a recession had so much impact on dentists and specialists. Many considered dentistry “recession proof.” No one is saying that now.

The Levin Group Data Center indicates that 75% of dental practices are still in decline relative to their pre-recession levels. Dentists and specialists are surprised to see this decline continue month after month and year after year. They don’t realize that the environment has been changed permanently. Consequently, practices must react to these changes or face continued decline.