The recession of 2008-2009 or, as it’s more commonly called, the Great Recession was the longest and deepest in U.S. history — until now. While we don’t know if the recession that will follow the COVID-19 crisis will be longer than the Great Recession, predictions are that it will be deeper at least for a while. Practices that are preparing today for the recovery phase following this crisis (which we believe will require approximately six months for most practices to get back to 70% to 80% of traditional revenue) will move through the turnaround phase faster and better.