Everybody loves to complain about their job. Even dentists.
I know that the economy is much tougher for dentists than in the past, but despite the challenges (and there are many), dentistry is still a great profession.
Here are three reasons why:
Dentists can own their own practices, control their lives, work the hours they want, make an excellent living and take care of their families. This all goes to the heart of quality of life.
2) The Economy is Improving
Practices are beginning to bounce back and perform better. After the 2008 recession, there was a giant slowdown that affected the majority of offices. Today, more dentists are increasing their production, which makes practicing easier and more fun.
3) The Ability to Help People Every Day
Dentists get to make a difference in their patients’ lives. Not many professions can say that.
Great customer service sets your practice apart from the competition. It motivates patients to keep coming back and it gets them to recommend your practice to people they know.
Here are three things you and your team should be doing:
1) Maintain a positive attitude.
Attitude is everything. It’s how you approach what you do. Don’t fall into the complacency trap of it’s just another day or it’s just another patient. Things won’t always go as planned, but if you can respond positively to challenges, you can get through the toughest of days much more easily.
2) Go the extra mile for all patients.
Most patients would rather be somewhere other than a dental practice. But they have chosen to come to your practice, so you and your team need to treat them like VIPs. That means smiling, extending a warm welcome and making them feel special.
3) Put the care back into oral health care.
You’re treating people––not just their teeth and gums. Put an emphasis on caring and compassion. Many people are nervous about visiting the dentist. Even long-term patients may feel anxious if they have treatment scheduled for something other than hygiene. Do everything you can to put patients at ease. They’ll appreciate it.
I tell my seminar audiences that one of the most important things they need to do to create a better work environment is increase their enthusiasm by 20%. I know this sounds like something you might read on a motivational poster, but until you’ve tried it, don’t knock it.
Simply deciding to raise enthusiasm will make a difference in day-to-day performance. You and your team will be happier and interact better, but most importantly, patients will perceive a higher energy. Energy creates trust, which, ultimately, increases case acceptance.
Give it a try for a week or two and see what happens. You’ll be surprised at the results you get.
Still not on board? Think about it this way… raising your enthusiasm is free––it’s something you can do to immediately improve your practice that doesn’t cost you a dime.