Increase parent referrals. Successful pedo marketing includes the use of contests, parent testimonials, scripting and brochures. Levin Group’s target is for pedo practices to have multiple internal strategies operating simultaneously throughout the year. When a parent refers another individual for a consult, the practice should show its appreciation by sending a thank-you letter or calling the parent. This type of attention to your referring patients will lead to more referrals.

Marketing Monday: Want to improve your new patient numbers? Learn more about our Marketing Consulting Program by clicking here.