Deliver “WOW” customer service. Surgical patients who have a very positive experience at your practice will probably tell others about it. They’ll praise you when talking to the doctor and staff at the referring office, which will help increase the number of referrals you receive. And if they tell their friends about how well they were treated, you’ll get more referrals and your reputation in the community will grow.

Additional Resource: Read an excerpt from Dr. Levin’s book, “Customer Service Secrets of Top-Producing Specialty Practices,” by clicking here.