Learn to be more empathetic. If you’ve been in your position for a while, it can be tempting to go through the motions when interacting with patients and parents. Whether you’re hearing about a clinical issue or a frustrating drive to the office, stay focused on the individual. Imagine how you would feel under the same circumstances, and express empathy in a supportive and comforting way. These “little moments” inspire parents to recommend your practice to others.