Find out who sent new patients to your practice. The front desk coordinator should always ask who referred a patient to your practice… and document it. She should then report it to the marketing …

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Maintain excellent interoffice communication. Patients referred for interdisciplinary care must get the sense that both offices are attentive to their needs and fully informed about what’s happening. …

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Advice for the Marketing Coordinator – Create a multi-strategy marketing plan. To be effective, a marketing program for your practice should include at least 15 distinct, ongoing strategies. Include a …

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Embrace change. Dentistry is constantly evolving. So should your skills. Team members should receive yearly training in the appropriate areas, including clinical, administrative and practice …

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Rotate inventory to reduce waste. When resupplying any materials you use in the course of doing your job, pull the existing stock forward and place newer supplies behind it. The idea is to consume …

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The best treatment for stress is new systems. If members of the team are feeling excessive stress—and especially if the stress level seems to have increased in recent months—outdated systems are …

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Advice for the Marketing Coordinator – Upgrade referrers. Put together a plan to reach out more frequently to your “B’ and “C” doctors. Over a six-month period, contact these doctors and their teams …

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Advice for the Front Desk Team – Educate patients about the endodontist. The more they know about your practice, the easier it is to create confidence in the care they will receive. A good place to …

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Show appreciation for your co-workers. Most people want to be recognized. This can be as simple as just saying “thank you” after another team member helps you with a patient. It’s easy to take fellow …

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Use “power words” during interactions with patients. Superior customer service depends on providing patients a positive experience. One of the best ways to create such an experience is to eliminate …

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Advice for the Marketing Coordinator – Ask for testimonials. Endorsements of your endo practice from satisfied patients and referring doctors can serve as powerful marketing tools. Develop scripting …

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Advice for the Endodontist – Evaluate mid-year progress. Is your practice on target to reach its annual goals for production, referrals and collections? Do you know what’s working well and where …

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