Script all interactions with patients. What to say and how to say it are crucial elements of successful patient relationships. Scripting helps the doctor and the team communicate accurate information …

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Follow up with all patients who don’t say, “Yes.” In the new dental economy, patients are taking longer to accept treatment. Unless there is a definite “No” during the consult, give patients a second …

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Advice for the Marketing Coordinator – Identify new marketing opportunities for your practice. What strategies has the practice used successfully in the last few years? Which ones need to be replaced? …

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Advice for the Endodontist – Create a practice vision. Where do you see the practice in three years? Do you want to have an office that generates $1 million, $1.25 million or more? Do you want to work …

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Set a good example for your co-workers. In any work environment, having a positive attitude matters, but it takes on even more importance in the smaller confines of an endo practice. If you come to …

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Evaluate your facility from a patient perspective. Your office is a reflection of the care you provide. If the front desk area is dusty or if the reception area is dark and dingy, your patients will …

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Enforce scheduling policies. When patients call to cancel at the last minute, use a script to suggest that they rethink cancelling the appointment. Let callers know that the time has been reserved for …

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Scripting Tip: Don’t say “You’ll have to ask someone else” to patients. You may not know the answers to patients’ questions, but take responsibility for getting the answers they need. Rather than …

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Advice for the Endodontist – Decrease your overhead. Reducing overhead by a few percentage points can make a huge difference in practice profitability. For example, a practice grossing $800,000 in …

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Don’t let personal problems show at the office. Everyone has a bad day occasionally, but that’s no reason others should suffer. If personal issues are stressing you, behave professionally. Be cheerful …

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Advice for the Marketing Coordinator – Customize your marketing strategies. Target marketing strategies based on the level of referrals you receive from each practice. Top referring doctors and their …

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Provide thoughtful “creature comforts” for your patients. Your patients will feel like welcome guests if you have nice extras in your reception area. Offer bottled water and other beverages. Have …

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