Clever is not always better. Referral marketing is not about being clever or just getting attention. It is about promoting a brand of excellent care, true compassion, and customer service. …
It’s time to get serious.
It’s time to get serious. Dentistry is becoming more competitive than in the past. In any competitive industry, you need to be more serious in order to maintain high levels of success. Referrals are …
Systems are the key to all practice success.
Systems are the key to all practice success. Businesses are run by their systems. The most successful practices have the best systems, and their teams are highly trained and updated …
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Welcome your new hire.
Welcome your new hire. A simple technique to advance the onboarding of a new hire into the practice culture is to have a staff lunch on their first day. The newest person is never comfortable until …
Make case presentation sound normal and routine.
Make case presentation sound normal and routine. When recommending treatment to a patient, simply make it sound like it is normal and routine. Take this approach even if the treatment is complex. …
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Make someone feel “delighted” today.
Make someone feel “delighted” today. The word you want to focus on for customer service is “delighted”. You want everyone you touch in your practice to be delighted with their experience. And you want …
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Has your referral marketing become stale?
Has your referral marketing become stale? Every marketing program eventually becomes stale. The key is to know when it’s starting to fade and to quickly implement new marketing strategies to increase …
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Sometimes it’s actually worth it.
Sometimes it’s actually worth it. Some people have a mentality of refusing to spend money if it’s over a certain amount. Unfortunately, the lower amounts often produce a much lower result. Sometimes …
CEOs have to make tough decisions.
CEOs have to make tough decisions. If you have a tough situation, you need to make a decision. The longer you procrastinate, the worse it will get. …
Leadership is like exercise.
Leadership is like exercise. If you exercise regularly and then quit, you will get out of shape. The same is true for leadership. You have to work at it every day to stay sharp and become a great …
Don’t ignore your intuition.
Don’t ignore your intuition. Many endodontists told us they thought they should have taken a certain course of action in their practice; however, they did not pull the trigger and later regretted it. …
Are your referrals increasing or decreasing?
Are your referrals increasing or decreasing? Your referrals are very rarely flat. We receive calls from practice leaders who tell us that referrals to their practice are flat, when they are actually …
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