Why do some staff members go from excellent to toxic? Your team members have challenging lives, and you never know when those challenges may arise. If a staff member is going through a difficult time, …

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Call the patient who provided the referral. Whenever a patient refers someone to your practice, the doctor should call to thank them personally. This shows appreciation and encourages them to refer …

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Partnerships can confuse staff. Staff members may receive conflicting messages from different partners. Partners should work together to align their approaches, develop consistent leadership skills, …

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Is your referral marketing boring? Many endodontic practices are using old strategies that just don’t work anymore. If your referral marketing is not stimulating, it will not result in referrals. …

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Do you have a “minor league” referral marketing program? If you do not have a highly trained professional relations coordinator (PRC) focused on your referral marketing program throughout the week, …

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Always congratulate a team member on doing a great job. People need and love motivation. If you’re not motivating the team every day, then that is a leadership deficit that needs to be corrected. …

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If the doctor isn’t motivated, the team won’t be motivated. Exceptional leadership starts with a display of motivation by the leader. When the practice leader is highly motivated, team members will …

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Aspiration is powerful. If you want your team to aspire to be great, start talking about greatness and what it means and watch them move in that direction. …

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What do your general dentists really want? Too many specialists focus on how they want to do things and don’t understand the psychology of referral marketing. As a specialist, it is important to …

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If you want more referrals, get serious about referral marketing. Just thinking about referral marketing or talking about it does not increase referrals. You must get serious and implement modern …

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In order to make decisions with partners you should…Think the best interest of the practice and not each individual. When partners start to think only of themselves, bad decisions are usually made. …

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Do You Have Good Energy? I remember watching an interview with the head of ticket sales for a professional sports team who was asked why people still go to stadiums when they can experience the game …

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