Advice for the Orthodontist – Put business on your list of CE priorities. To succeed in the new dental economy, you need more than clinical skills. You also need to know how to manage a team and run …

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Referral Marketing Strategy Tip: Solve Problems Quickly. What do you do when there’s a potential problem with the referring doctor? Whether there’s an issue with a patient or customer service has been …

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Make eye contact. When speaking with patients, always make eye contact throughout the interaction. Patients want to feel that they are your number-one concern. If you’re looking down or going through …

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Survey parents and patients. Surveying parents and patients can provide valuable insight into how your practice is perceived and give everyone in the practice a good idea of areas where you need to …

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Referral Marketing Strategy Tip: Get Going. Is your marketing program in full swing? We meet many specialists who keep talking about launching their marketing program and never quite seem to get …

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Redesign systems one at a time. Rather than trying to update all your systems at once, start with the scheduling system and then move on from there. Fill your new scheduling capacity by improving …

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Referral Marketing Strategy Tip: Stay on Top of Your Marketing Coordinator. Who’s managing your marketing coordinator? We’ve noticed a trend where offices are allowing marketing coordinators, …

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Improve office efficiency with performance reviews. These annual evaluations reinforce exceptional achievement, identify areas for improvement and motivate team members to reach their potential. …

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Don’t assume patients understand their insurance. Educate patients about their dental insurance coverage. They’ll appreciate your willingness to help. They may also accept more treatment… increasing …

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Referral Marketing Strategy Tip: Be an Expert. One of the most important factors in referral marketing is to be seen as an expert. This is different than offering yourself as a resource to help take …

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Advice for the Orthodontist – Plan ahead for larger technology investments. Rather than disrupting your budget by suddenly making a large, unplanned expenditure, exercise patience and fiscal …

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Referral Marketing Strategy Tip: Create a personal information sheet for each referring doctor. Learn one new personal fact about each referring doctor every time you meet or talk with them and add it …

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