It’s all about referral marketing. If you want to have a great orthodontic practice, then you must build a great referral marketing program. Focus it on these areas: patients, parents, referring …
Customer service is still the foundation.
Customer service is still the foundation. If you can achieve 5-star customer service you will differentiate yourself, increase referrals, and guarantee success. JUST RELEASED The Best 22 …
Continue Reading about Customer service is still the foundation. →
Should I change my practice brand?
Should I change my practice brand? Maybe. Branding is not permanent and needs to be relevant as the world changes. What is your brand now and what should it be going forward? …
Workflow technology will keep improving.
Workflow technology will keep improving. Just like with your cell phone, there will be advances in workflow technology every year. You must select the right times to make the upgrades and we suggest …
Continue Reading about Workflow technology will keep improving. →
Trust factor: Clarity creates trust.
Trust factor: Clarity creates trust. If you want to create elevated levels of trust, always focus on clarity. When people know what is going on trust will skyrocket. …
Continue Reading about Trust factor: Clarity creates trust. →
Track new starts daily.
Track new starts daily. Starts are the single most important financial factor for any enduring and successful orthodontic practice. Starts should be tracked daily to determine how well the practice is …
Don’t waste years trying to figure everything out.
Don’t waste years trying to figure everything out. Most of what you would like to accomplish has been done in practices like yours before. It is always easier to learn from someone else than to figure …
Continue Reading about Don’t waste years trying to figure everything out. →
Workflow technology means efficiency.
Workflow technology means efficiency. Technology alone does not solve efficiency problems in practices. How you structure and use the technology does. …
Continue Reading about Workflow technology means efficiency. →
Identify one issue at a time.
Identify one issue at a time. Identify one issue in your practice that exists now. Then evaluate the options to take care of the issue, select the best one, and implement it. …
Ask yourself if you are contributing.
Ask yourself if you are contributing. Take 10 seconds at the end of each day and simply ask whether and what you contributed today. Don’t be afraid to be tough on yourself so that you can make …
Continue Reading about Ask yourself if you are contributing. →
Are your treatment coordinator (TC) conversion rates growing or declining?
Are your treatment coordinator (TC) conversion rates growing or declining? It is just as important to know why TC conversion rates are increasing as well as decreasing. We tend to focus closely …
Continue Reading about Are your treatment coordinator (TC) conversion rates growing or declining? →
How are your conversations going?
How are your conversations going? This is a question we rarely ask. If you feel that your conversations could be improved, one simple suggestion is to open a conversation with a question. When you …
