Advice for the Orthodontist – Set high expectations. Good leaders challenge their team members to reach their potential. Most people will excel when given challenges in small doses. Effective leaders …

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Bring in more new patients. Set a goal to schedule 99% of all new patients within seven days. This can only be achieved if the appropriate scripting has been put in place. The right verbal skills …

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Take inventory every six months. As part of your program to control overhead, pay attention to the supplies you have on hand. Many practices end up with supply closets full of materials they don’t …

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Understand that small things count. Whether it’s minimizing waiting time, offering bottled water or providing Wi-Fi, go out of your way to make patients feel welcome and comfortable at your office. …

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Advice for the Orthodontist – Empower your team. The ortho team is your best resource for reducing inefficiency and lowering stress. Encourage your team members to be proactive in examining practice …

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Don’t assume your practice can’t increase production. Does a fast runner think it’s impossible to run any faster and just accept the status quo? The answer is “no.” The best runners are those who …

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Realize the power of scripting. Knowing what to say greatly enhances every interaction with patients. Use staff meetings to review and role-play training scripts. Scripts make everyone more confident …

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Advice for the Treatment Coordinator – Answer questions and inspire confidence. Questions from parents and patients during ortho presentations are inevitable. Addressing their concerns thoroughly will …

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Identify and work toward common goals. In many ortho offices, staff members are not given sufficient exposure to the practice’s goals. Teams must insist that the orthodontist share information on a …

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Advice for the Orthodontist – Design all treatment rooms to be uniform. The more similar treatment rooms are, the more efficiently you and your team can work as you move from room to room. Why? Your …

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Update your practice website. Many people will judge your practice—at least initially—by your website. If it looks unsophisticated, functions poorly or contains obviously outdated information, it will …

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Good telephone skills matter. If front desk staff members sound bored or rushed on the phone, they are sending a message that they have priorities other than the caller. That should never happen. …

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