Do you know the practice vision? It’s the source of professional motivation—the reason everyone comes to the office each morning. A vision articulates where the pediatric dental office should be in …
Advice for the Marketing Coordinator – Review your website periodically.
Advice for the Marketing Coordinator – Review your website periodically. Does your website accurately reflect your practice’s services, financial policies, hours of operation, etc.? Has the practice …
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Hold a fall clean-up event.
Hold a fall clean-up event. Closets and storage areas are magnets for discontinued products, outdated supplies and broken equipment. By going through storage areas in the fall (and spring), your …
Advice for the Pediatric Dentist – Be aware of how you affect your team members.
Advice for the Pediatric Dentist – Be aware of how you affect your team members. As the doctor and practice owner, you may be inadvertently making your staff nervous or insecure. Make an effort to …
Submit insurance claims electronically on a daily basis.
Submit insurance claims electronically on a daily basis. Double-check claims before submitting so the insurance company has no reason to delay making payment. If reimbursement isn’t received within 30 …
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For more efficient use of your time, review systems checklists regularly.
For more efficient use of your time, review systems checklists regularly. The office should have a simple written checklist for every management and marketing system. Before operating a system you …
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Advice for the Marketing Coordinator (MC) – Know your responsibilities.
Advice for the Marketing Coordinator (MC) – Know your responsibilities. The role of the MC actually encompasses several jobs, all of which bring a great deal of value to the practice. The main …
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Advice for the Front Desk Team – Improve telephone skills through scripting.
Advice for the Front Desk Team – Improve telephone skills through scripting. Even in the age of the internet, the telephone is still the practice’s main lifeline for new patients. When parents of …
Advice for the Pediatric Dentist – Good leaders know what not to do.
Advice for the Pediatric Dentist – Good leaders know what not to do. Good leaders learn to work through their teams—not around them. The most successful pediatric dentists figure out how to delegate …
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Advice for the Marketing Coordinator – Take advantage of social media.
Advice for the Marketing Coordinator – Take advantage of social media. Social media enables a pedo practice to easily and quickly communicate with parents of current patients and parents who may be …
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Realize parents want more value today than ever before.
Realize parents want more value today than ever before. Parents want the best value every time they spend their money. They have been conditioned by retailers to seek deals based on either lower cost …
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Evaluate new products thoroughly.
Evaluate new products thoroughly. The dentist and appropriate team members should be involved in judging whether new products will benefit the practice and its patients. Determine if a product will …
