Don’t wait until the last minute to get assignments done. It’s always better to work ahead of schedule. Making steady, incremental progress on tasks is preferable to rushing around at the last minute …

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Script all interactions with patients. What to say and how to say it are crucial elements of successful patient relationships. Scripting helps the doctor and the team communicate accurate information …

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Follow up with all surgical patients who don’t say, “Yes.” In the new dental economy, more patients will be hesitant to accept treatment—even need-based treatment—at your practice. Unless there is a …

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Advice for the Marketing Coordinator – Identify new marketing opportunities for your practice. What strategies has the practice used successfully in the last few years? Which ones need to be replaced? …

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Advice for the Surgical Specialist – Create a practice vision. Where do you see the practice in three years? Do you want to have an office that generates $1 million, $1.25 million or more? Do you want …

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Set a good example for your co-workers. In any work environment, having a positive attitude matters, but it takes on even more importance in the smaller confines of a surgical practice. If you come to …

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Evaluate your facility from a patient perspective. Your office is a reflection of the care you provide. If the front desk area is dusty or if the reception area is dark and dingy, your patients will …

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Enforce scheduling policies. When patients call to cancel at the last minute, use a script to suggest that they rethink cancelling the appointment. Let callers know that the time has been reserved for …

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Scripting Tip: Don’t say “You’ll have to ask someone else” to patients. You may not know the answers to patients’ questions, but take responsibility for getting the answers they need. Rather than …

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Advice for the Surgical Specialist – Decrease your overhead. Reducing overhead by a few percentage points can make a huge difference in practice profitability. For example, a practice grossing …

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Don’t let personal problems show at the surgical office. Everyone has a bad day occasionally, but that’s no reason others should suffer. If personal issues are stressing you, behave professionally. Be …

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Advice for the Marketing Coordinator – Customize your marketing strategies. Target marketing strategies based on the level of referrals you receive from each practice. Top referring doctors and their …

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