The New Levin Group Orthodontic Marketing Program is the most comprehensive leading edge marketing program ever created for orthodontic practices. Orthodontists understand that their practice success depends directly on patient referrals and starts. In fact, you live or die by them.
Unfortunately, the competition level for referrals in orthodontics today is higher than ever before. There are new competitive factors ranging from corporate dental groups – to GPs performing aligner cases – to growing direct-to-consumer orthodontic services. This change in the orthodontic specialty is creating challenges for many orthodontic practices. Despite these changes, you can continue to grow the practice to its full potential.
The New Levin Group Orthodontic Marketing Program is the Answer.
Why? First, we are the largest orthodontic consulting firm and have been for many years.
Second, we did research to create this program. Lots of research – over 18 months – so we have real data behind our work.
Third, we have worked with many of the most successful orthodontic practices in the United States and worldwide. We have seen success and know how to get there.
Fourth (and foremost) is that The New Levin Group Orthodontic Marketing Program is structured around FIVE FOCUS AREAS to increase referrals. In this program, what we want to do is increase your referrals!
Why Five Focus Areas?
Because in today’s competitive orthodontic specialty you need to capitalize on every available opportunity. Addressing only one or two is dangerous. Having different firms doing different things and not coordinating their work is dangerous. So we work on all FIVE FOCUS AREAS simultaneously and synergistically. That’s what gets results today.
What are the FIVE FOCUS AREAS?
- The Branded Patient Rewards and Referral Program
- The Parent Ambassador Program
- The Social Media Interface
- The Referring Doctor Driver
- The Full Awareness Community Program
Each of these FIVE areas is custom-designed specifically for every orthodontic client and then maximized to hit your referral potential. It is no longer sufficient to address only one or two of the above areas and expect referrals to continue at an acceptable level. But, practices that address referral marketing in all FIVE FOCUS AREAS create a powerful effect where the whole is greater than the sum of the parts. That’s synergy!
1. The Branded Patient Rewards and Referral Program
Every practice will receive a highly customized brand for its patient rewards and referrals. Let’s call it your motif. As an example, one client is using the motif of a Safari Club. The entire patient program centers on the safari theme. Kids love it. The motif is then designed and created to work with a specific theme to create a sense of fun, excitement and patient loyalty. The Branded Patient Rewards and Referral Program will motivate patients to tell other people about the orthodontic practice, refer their friends and participate as a member of the club. They will love your practice and tell their friends. You will become known, or better known. But you need a theme and a message and a lot of fun.
You’ve seen patient referral clubs? Well you haven’t seen ones like we create. This club is different. Gifts and prizes are awarded at small, medium and large milestones. The entire practice team is involved in the process to ensure that every patient has a great experience every day. The sense of customer service, caring and compassion for your patients goes through roof! Referrals go through the roof as well. Excited happy people tell others and word spreads quickly. Friends and siblings of your young patients will be begging their parents to go to your practice.
How great is your program today? Is it run consistently and with exceedingly high energy? When we’re done installing and training your team to run a New Levin Group Orthodontic Marketing Program – Branded Patient Rewards and Referral Program, your patients will be a strong and vocal referral army.
2. The Parent Ambassador Program
Kids will get their friends involved in their rewards program but let’s face it; parents are really the ones referring the children of their friends and family. Most parents don’t consciously recognize that they are members of the practice. Nobody ever invited them. This new program fixes that!
Every parent in your practice is automatically enrolled as a Parent Ambassador. Not only are they awarded different prizes and rewards (spa days, concert tickets, gift cards) for participating, they do so while receiving educational updates about their kids. We focus on the mothers because 80% of the time they are the parent who brings in the children. But this program involves both parents and the entire family. Some of our clients send the whole family on vacation when they refer enough business? It’s readily affordable when you increase referrals.
The Parent Ambassador Program creates a sense of belonging on the part of the parents. It’s not just their child’s orthodontic practice, but theirs as well. This will not only increase referrals, but many parents end up considering adult orthodontics (with the Parent Ambassador discount) as they become more educated through this program. That’s an easy way to add an extra $100,000-$200,000 in production per year. Most practices never really ask the parents if they are interested. Now it will happen automatically
3. The Social Media Interface
Social media has even greater value than most orthodontic practices realize. Random posts and personal musings don’t cut it. It’s what you put online, where you place it and when you post it. Social media is now woven into the fabric of all of the other FIVE FOCUS AREAS on a daily and weekly basis and that’s why we refer to it as an interface. It is the glue that holds all the other areas together. It is the communication and outreach vehicle that continues to promote motivation and excitement long beyond the time a parent or patient is in the office.
But what is the message?
The rules of social media change regularly, but the fundamentals do not. This is not simply about how many people see something you put online, but about what your message is and who you target with it. The message is of paramount importance and we work to create a strong one that fits the brand of your orthodontic practice. When you do social media the right way, positive reviews increase as well. Take control of your reviews otherwise the unhappy patients will control them for you.
We will advise and guide you through the social media maze. We will design your strategy allowing your marketing coordinator will carry it out, always with our guidance.
4. The Referring Doctor Driver
For many years, referrals from other doctors were the primary source of new patients for orthodontic practices. Then, for some reason, things changed and many orthodontists thought they could live mainly (or exclusively) on patient referrals. Patient referrals are critical, but referring doctors have massive potential to contribute significantly to orthodontic practices –
Even if they are doing a few ortho cases on their own.
Since 1985, Levin Group has been the leader in referral doctor marketing. No one else has ever offered a program like this. We understand referrals at the deepest level. Referral marketing is barely taught in traditional dental marketing courses or in business school. We apply proven, field-tested principles that will increase referrals from GPs and acquire new referring doctors who also begin to feel like they belong to your orthodontic practice.
One referring doctor can send tens or hundreds of thousands of dollars in revenue a year, and that is a big win! It takes around five months for a marketing program that targets referring doctors to spin up but once it does it just continues and continues and continues. But you have to get started and we will show you exactly how. It is a lot easier than you think!
5. The Full Awareness Community Program
The Full Awareness Community Program focuses on getting your name out in the community. But just getting your name out there is not enough any longer. You must communicate a specific message and we formulate it with you. We pick a tagline and key messages and then find the right places to market and advertise inexpensively to promote your name and orthodontic brand in the community. Between the excitement of your patients and a continual presence in the community, the practice will begin receiving referrals who have simply heard about you from the grapevine. That’s real market power.
Once they come in and experience a high level of customer service in your practice they want to become patients and refer others. That’s how you build an ongoing legacy of strong referrals!
