Advice for the Marketing Coordinator – Prepare now for autumn. Summer is typically a busy time for pedo practices, and it can be easy to get off track. Look at your marketing calendar for the fall and make sure you have sufficient activities planned for your main sources of referrals, including GPs, pediatricians, parents and the community. If there are any gaps in the schedule, now is the time to find appropriate solutions, so you can continuously market to your target audiences throughout the year.

Seminar Savings: Tip of the Day subscribers can save $50 on doctor tuition for Dr. Levin’s fall seminars. Use code TOD50 when you sign up for the seminar in Houston on Sept. 14 or in Towson, MD, on Oct. 7. Go here to choose your seminar!