Advice to the Marketing Coordinator – Increase the number of new referring doctors. Expanding the pool of referrers by just one pediatrician per year can add significant revenue to the practice’s bottom line. Converting a non-referrer requires planning and effort. Devote time to building relationships with staff members and doctors at non-referring offices.

Seminar Savings: Tip of the Day subscribers can save $50 on doctor tuition for Dr. Levin’s “The Business of Pediatric Dentistry… Simplified” seminar in Towson, MD, on October 7. Use code TOD50 during sign-up. To register or to learn more, go here.