Advice to the Marketing Coordinator – Increase the number of new referring doctors. Expanding the pool of referrers by just one GP per year can add significant revenue to the practice’s bottom line. Converting a non-referrer requires planning and effort. Devote time to building relationships with staff members and doctors at non-referring offices.

Working Vacation: Earn 6 CE credits at Dr. Levin’s “The Business of Orthodontics… Simplified” seminar in Orlando on Friday, October 28. Tip of the Day subscribers can save $50 on doctor tuition when they register by Sept. 28. Click here to learn more or to sign up.