Advice for the Marketing Coordinator – Segment referring dentists. Categorize referring dentists into four groups, based on the number of referrals:
- A doctors are the top third of referrers – responsible for 40% to 60% of production
- B’s are the middle third – 20% to 30% of production
- C’s are the bottom third – 1% to 10% of production
- D’s are non-referring dentists
This will help you create marketing strategies customized for each group, investing time and marketing dollars in ways that will yield the greatest return.
Learn more about the advantages of referrer segmentation. Watch Dr. Levin’s free video, “Four Types of Referring Doctors,” by clicking here.
