Advice for the Marketing Coordinator – Segment your referring GPs and pediatricians. Divide referrers into four groups––A, B, C and D doctors:
- A doctors are the top third of referrers – responsible for 40% to 70% of production
- B’s are the middle third – 20% to 30% of production
- C’s are the bottom third – 1% to 10% of production
- D’s are non-referring GPs and pediatricians
This information will help you decide how to better market to each group, including specific strategies and frequency of interactions.
Additional Resource: Read a free excerpt from Dr. Roger P. Levin’s popular book 100 Ways to Increase Your Pedo Practice Efficiency & Profitability. Go here and click on the “Read an Excerpt” button.
