Advice for the Marketing Coordinator – Improve interpersonal skills. Learn as much as you can about referring doctors and their teams. When relationships move from the strictly professional to the professional and personal, doctors and their team members are more likely to respond favorably to your pedo practice’s marketing efforts.

Marketing Monday: Read a free excerpt from Dr. Roger P. Levin’s popular book 57 Internal Marketing Strategies for Your Pediatric Dental Practice. Go here and click on the “Read an Excerpt” button.