Advice for the Marketing Coordinator – Update contact information for all referring practices. Practices move, switch phone numbers, and change personnel. Take the next few weeks to review your database of referring practices. Double-check everything, including names of doctors and staff, phone numbers, email addresses, street addresses and anything else that might be relevant to the referral process. This way, come January, you’ll be ready to start marketing to your referrers with the best information possible.

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