Turn compliments into referral opportunities. Parents who compliment the doctor or staff members are excellent candidates to ask for referrals. Everyone at the practice can be trained with scripting so that a compliment “triggers” a habitual response—an offer to provide the same great service to anyone who is referred.

Whitepaper Wednesday: To gain a better understanding of the changes occurring in dentistry, download Dr. Levin’s free whitepaper, “The 8 Permanent Game Changers.”