Turn compliments into referral opportunities. Parents and adult patients­­ who compliment the doctor or staff members are excellent candidates to ask for referrals. Everyone at the practice can be trained with scripting so that a compliment “triggers” a habitual response—an offer to provide the same great service to anyone who is referred.

Whitepaper Wednesday: To gain a better understanding of the changes occurring in dentistry, download Dr. Levin’s free whitepaper, “The 8 Permanent Game Changers.”