How to write a script (Part 2): Add value to the conversation. Use power words and benefit statements to create more value during patient interactions. Power words generate a positive attitude, and demonstrate an intention to be helpful to the patient. They include words like “great,” “terrific” “wonderful” and “outstanding.” Benefit statements focus on why the patient should be motivated to follow recommendations, whether it’s treatment or taking care of a balance. From a psychological viewpoint, benefit statements help patients understand why it’s in their best interest to do as recommended.