Monitor marketing results regularly. Your surgical practice needs to know how effective its marketing efforts are. At least once a month, tabulate and compare the following with targets the practice has set:

• Number of referring doctors
• Number of patients referred by each office
• Number of referrals from patients
• Total number of patients referred

If performance falls short, you’ll know you need to alter or replace marketing strategies to get better results.

Make Your Voice Heard: Participate in this year’s Dental Economics / Levin Group Annual Practice Survey, which includes a surgical specialist-specific section. Complete the survey and receive a free digital download of Dr. Levin’s e-book, 7 Myths of Dental Practice Success. To take the brief survey, click here. Hurry, survey ends April 30.