Advice for the Marketing Coordinator – Don’t panic when a once-successful strategy fails. It happens. Even the best strategies can fall flat, especially if they have been overused. Solution: Use a wide variety of strategies throughout the year. A strong marketing mix engages parents and referring doctors more effectively than just a few strategies.

Marketing Monday: Read a free excerpt from Dr. Roger P. Levin’s popular book, “57 Internal Marketing Strategies for Your Pediatric Dental Practice”. Go here and click on the “Read an Excerpt” button.