Script every patient interaction. Scripting helps orthodontists and team members communicate more effectively with patients and parents. As in sports, working from the same “playbook” builds team unity. Scripting communicates clear and consistent messages to patients and parents by using:

• Power words, such as “wonderful” and “great,” to create enthusiasm
• Strong patient benefit statements
• Value statements regarding the practice’s services

Management Monday: Read a free excerpt from Dr. Roger P. Levin’s popular book, Management Scripts for the Orthodontic Practice. Go here and click on the “Read an Excerpt” button.