Advice for the Marketing Coordinator – Create a multi-strategy marketing plan. To be effective, a marketing program for your practice should include at least 15 distinct, ongoing strategies. Include a range of approaches—from contests and events to community outreach—in a coordinated, year-long schedule, and monitor results so any necessary changes can be made quickly. How many strategies do you have in place for the rest of the year? If it’s only a few, it’s time to brainstorm some more.

Seminar Savings: Tip of the Day readers can save $50 on doctor tuition for Dr. Levin’s new seminar, “The Mid-Career Plateau: How to Avoid It, Overcome It, Get Out of It,” in Charleston, South Carolina, on July 28. Use code TOD50 during sign-up. Click here for more details.