Advice for the Marketing Coordinator – Create a multi-strategy marketing plan. To be effective, a marketing program for your practice should include at least 15 distinct, ongoing strategies. Include a range of approaches—from contests and events to community outreach—in a coordinated, year-long schedule, and monitor results so any necessary changes can be made quickly. How many strategies do you have in place for the rest of the year? If it’s only a few, it’s time to brainstorm some more.

Management Monday: Want to increase efficiency, starts and profitability? Check out Dr. Roger Levin’s popular book, 100 Ways to Increase Your Ortho Practice Profitability. Go here and click on the “Read an Excerpt” button.